12 best Swiss watch brands in 2022


Courtesy Trademarks / Michael Stillwell

The Swiss are practically synonymous with watchmaking. After all, they’ve been hand-crafting their elite watches for hundreds of years (ultimately overtaking the Germans and Dutch, who established the industry). While it’s almost impossible to go wrong with a Swiss watch in terms of basic timekeeping, the details and flourishes vary, from case size and metal to technical innovations to suit diving, flight and to everyday life. Below, 12 Swiss watch brands for men looking to build their collection with the best.

Reverso Classique Duoface, 42 MM

Jaeger Lecoultre

As the story goes, the Reverso was developed in 1931 after a British Army officer, who smashed his watch glass during a polo match in India, challenged Jacques-David LeCoultre to come up with a watch design that could outlive a similar sport. effort. LeCoultre imagined this model, whose face turns to protect the front of the watch, among other things, from stray polo mallets. Having become one of the brand’s signatures, it features a small seconds dial and a calfskin strap from Casa Fagliano, the famous Argentinian shoemaker.

Altiplano Ultimate Concept watch, 41 MM


As one of the thinnest automatic watches in the world, Piaget’s Altiplano Ultimate 910P is only 4.3mm thick (the watch movement is visible through its case). The brand, of course, is no stranger to records: its Altiplano 900P is the thinnest mechanical watch in the world.

Fifty Fathoms 8 Day Tourbillon, 45 MM

Blancpain has added two new diving watches to its classic Fifty Fathoms line, one in titanium (shown) and one in red gold. Titanium lightens the oversized watch and offers greater resistance, perfect for the man who likes to wear his watch every day.

Globemaster Co-Axial Master Chronometer, 39 MM

Tributes to Omega’s maritime heritage abound in this Seamaster Aqua Terra, from the wavy design on the back to the elegant blue dial, which features a unique horizontal “teak” pattern inspired by the wooden decks of luxury sailboats. Plus, any watch that’s good enough for 007 (i.e., Daniel Craig’s Bond) is definitely good enough for you (or your man).

Day-Date, 40 MM


Perfect for the jet setter, the Rolex GMT-Master II is designed to tell the time in two different time zones during intercontinental flights. The blue and red dial gives a patriotic touch.

Classique Extra-Thin Anniversary Tourbillon, 41 MM

Breguet has the particularity of being founded by the inventor of the tourbillon, the horological complication which combats the effects of gravity on the timing which revolutionized fine watchmaking. To celebrate the 220th anniversary of this invention, Breguet launched a limited series of 35 anniversary watches, with hand-finished details and the legend “Anniversary 1801–2021” on the barrel.

Carrera Automatic, 39 MM

With its sleek black dial and black ceramic tachymeter bezel, the Carrera watch by Tag Heuer strikes a fine balance between being sporty at the same time. and sleek, an accessory that would look just as good on the racetrack (for which this collection was made, in 1963) as it would paired with that aforementioned Savile Row suit.

Longines Heritage Classique, 38.5 MM

The glory days of aviation inspired the Spirit collection by Longines. It’s the best of both worlds: watches have an appealing vintage aesthetic, but are designed for the 21st century.

Veuve Clicquot Polo Ceramic, 44MM

Hublot unveiled this new model entirely in black ceramic during, you guessed it, the Veuve Clicquot Polo Classic tournament last October. This is the fourth edition of the watch and comes with black or yellow alligator straps, a nod to the colors of the Veuve Clicquot labels.

Royal Oak Automatic Flying Tourbillon, 41 MM

Audemars Piguet

The legendary Audemars Piguet Royal Oak is rubber coated in a chic beige color, perfect for summers in the Hamptons.

Reference 5204R – Grandes Complications, 40 MM

Inspired by the “golden ratio” of great works of art, Patek Philippe’s Golden Ellipse design deviated significantly from anything available on the market when it was launched in 1968. This model features a striking blue dial and a bracelet with a platinum case.

Heritage Retrograde Day-Date, 42.5 MM

This model is part of a collection for Vacheron Constantin inspired by vintage timepieces. The most notable factor here is its material, steel, which offers an unprecedented price for a coveted entry into the club of Vacheron owners.

Following: The 29 best luxury watches for men

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