6 best affordable watch brands (under £ 200)


When it comes to buying a watch, price is a great way to narrow down your search. In this case, we’re taking a look at the best brands to consider when your budget is around £ 200.

It might not seem like much when you can easily add a zero or two (or three or four) to that price when looking for a luxury watch. But luckily, this is a price where a lot of famous brands have nice watches, and a lot of small companies have watches for anyone looking for something more alternative.

Watches in this price range are usually battery powered and quartz movement powered, as self-winding mechanical watches tend to be more expensive. However, this is not a hard and fast rule and we have seen automatic Rotary watches in this price range before.

Choosing just six brands is difficult, but we hope this selection gives you a lot of inspiration for your next watch purchase of around £ 200.

Swatch Watches

(Image credit: Swatch)

1. Sample

Swatch can be credited with saving the Swiss watch industry, having faced down-priced Japanese watches in the 1970s and ending the quartz crisis. What Swatch has done is embrace the simplicity, precision and low cost of the quartz movement and offer a wide range of stylish watches at an affordable price.

Today, Swatch watches start under £ 50 and go up to around £ 140. Although you can pay a lot more for limited edition models, like the Q-branch special sold to promote the upcoming James Bond movie No Time To Die.

The breadth of choice is what secures Swatch a place in this article. Because, while all are identifiable at Swatch, every model is remarkably different, from the simple black and white New Core to the more traditional Classic in Sir Blue, to the camouflage-colored Swatch Essentials in Camouforest and the captivating pastry chefs in one. playful finish called Caramellissima. Many of today’s Swatch models feature a day and date complication, adding a practical touch to their fun design.

Mondaine watches

(Image credit: Mondaine)

2. Mondaine

Mondaine manufactures watches that share their design with the clocks found throughout the Swiss rail network. While £ 200 doesn’t stretch across the range, it’ll give you the Mondaine Classic, with its beautifully simple white dial, black markings, and iconic red second hand.

Swiss made, with a stainless steel case, crystal glass and leather strap, this is a stylish and effortless quartz timepiece with a story to tell. It’s also very easy to read at a glance and can look especially good when the standard black strap is replaced by Mondaine’s red option.

The £ 189 Mondaine Classic has a 36mm case diameter, making it suitable for wrists of all sizes, while the £ 175 Mondaine Essence Black has a black case and vegam strap, and a larger diameter of 41 mm.

Citizen watches

(Image credit: Citizen)

3. Citizen

Find a sale and there is a wide range of Citizen watches that drop below the £ 200 mark. We especially like the Vintage Sport men’s watch, which tends to hover between £ 180 and £ 220, and features a 43mm stainless steel case with blue dial and bezel, date at three o’clock, strap and the Eco-Drive system. from Citizen which means it never needs a new battery.

Also from Citizen, we recommend the Eco-Drive World Time, a men’s watch with a 41mm stainless steel case, sapphire crystal, leather strap and blue dial that you can enjoy. helps keep track of time all over the world.

The best affordable watch brands

(Image credit: G-Shock)

4. G-Schoc

The ‘tough’ watch brand should also be one of the go-to watch brands if you’re looking for a watch under £ 200. Prices range from £ 109 to around £ 600, but there are plenty of models available for under £ 200. The Japanese watch brand has also really branched out with different styles recently. You’ll mostly be looking at plastic watches in this price range, but you might find the odd metal bezel.

We’re big fans of the classic GW-B5600MG-1ER and the GA-2100HC-4AER, which is affectionately known as the Casioak because of its resemblance to an AP Royal Oak. We also really like the sporty GA-2000HC-7AER, which is perfect if you want to work out but don’t want a smartwatch.

The best affordable watch brands

(Image credit: Timex)

5. Timex

Is there a more iconic affordable watch brand than Timex? Maybe not. With £ 200 in the bank, you have access to almost the entire range of the brand. We love recent Timex reissues, which include the hugely popular Timex Q and the stylish, vintage-inspired Timex Marlin.

Rotary watches

(Image credit: Rotary)

6. Rotary

Rotary watches start comfortably at under £ 100, and even under £ 70. All models feature classic designs and stainless steel cases in different sizes to fit every wrist size. Many Rotary watches come with stainless steel straps, but leather options are also available and most can be fitted with any strap using industry standard lug bars.

We’re fans of the Rotary Canterbury (£ 119) and the Windsor (£ 125) as a pair of classically designed men’s watches. Rotary also offers a Canterbury for women for £ 99 and the Rose Gold Expander for £ 105. Those looking for a chronograph should check out the £ 165 Rotary Oxford Chronograph – available with a black or white dial – and the equally-priced Windsor multifunction even features a moon phase complication.

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