7 reasons to buy an expensive watch

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Do you find it difficult to justify spending a large amount of money on a new watch? Whether you’ve been saving for years or are an impulsive man with a big bonus, spending thousands of dollars on a watch is a serious decision.

We’re here to take all that guilt away and let you know that spending big bucks on a watch is worth it.

Maybe you have a hard time persuading a loved one to let you get that Grail Watch? It’s always tricky. Most people will say you are crazy, then immediately list all the things you could buy instead; a laptop, a dream vacation, a car, maybe even a deposit for the house …

But you shouldn’t let their reaction put you off from buying that dream watch.

If you really have to explain yourself (or if you maybe need to go over the limit to make the big purchase), here are some compelling reasons to slam your credit card without even wincing.

1. You coveted it

There’s nothing wrong with buying an expensive watch (assuming you can afford it, of course) just because you want it. You may have spotted it in the jeweler’s window during your lunch break and you’ve coveted it ever since; one day you dared to try it, conveniently leaving the credit card at the desk.

You see the watch advertised in every magazine, in a T3 article, and all over your algorithm-powered Instagram feed. So you finally give in and buy it. Now enjoy it – life is too short for buyer’s remorse when money is spent on something that you have coveted for weeks, months, or even years.

2. You admire the craftsmanship

Generally speaking, expensive mechanical watches have a lot going on inside. There’s the mainspring, balance, escapement, and gear train, to name a few, all of which work in unison to keep time. Yes, a smartwatch’s processor or the quartz movement of a cheaper model will likely keep a more accurate time, but where’s the fun in that?

An expensive Swiss watch, featuring an intricate handcrafted mechanism displayed through a glass caseback or skeletal face, is a thing of beauty and must be admired at every occasion. Seeing the complexity at work – especially if the watch has multiple complications, like a moon phase dial – helps you understand where all that money has gone and appreciate the craftsmanship that went into putting it all together.

3. It reminds you of your own accomplishments

If you’ve had a particularly good year at work, you could do a lot worse than treat yourself to a nice watch. That way, every time you take a look at it, you will remember the effort you put in to afford it. The watch becomes not only a means of telling the time, but a constant reminder of what you are capable of when you think about it and what you have accomplished.

4. It’s a thing of beauty

People spend millions of pounds on works of art, which serve no purpose other than to look good – so what’s wrong with spending a lot of money on a watch, which is both beautiful and useful?

Yes, any inexpensive Casio can tell the time, but an expensive Swiss number catches your eye with its diving bezel, exposed crown, glittering dial, intricate complications, and supple leather strap. From the indexes and chronograph to the moon phase complication, to the speedy hands and the exposed movement, the watches offer many little details to observe and admire.

Looking at a beautiful Swiss watch is more than just checking the time.

5. It commemorates a special occasion

Whether it’s your wedding, the birth of a child, or another important day, a special watch can help mark the occasion – you can even have the date and a message engraved on the back of the case. .

That way, every time you look at the time, you will remember that special day – and what’s more, the watch will become a treasured family heirloom to be passed down from generation to generation. Once passed from parent to child and eventually grandchild, the high initial cost will surely become a distant memory and inconsequential.

It’s no wonder that Patek Philippe is talking about not owning their ultra-expensive watches, but just taking care of them for the next generation.

6. It can be an investment

This can be a sensitive topic, given the negative connotations of “flipping” a watch – selling rare, sought-after models for a profit right after they go on sale. But it’s worth taking into account the residual value of some expensive watches, especially if you need a bit of conviction.

Generally speaking, Rolex and Patek Philippe watches hold their value well, and some may even appreciate while you are in possession. There are some Rolex Daytona models that are popular today, and the brand’s iconic “Pepsi GMT-Master” – so called because of its red and blue bezel – is still in demand.

Much of that appreciation comes from the limited supply, where you can’t just walk into a jeweler and buy the watch you want. If a limited number has been produced, there will be a waiting list, and this list will be supplemented by loyal customers.

While a good working knowledge of the company’s annual release schedules (and a good relationship with your authorized “AD” dealer) will help you buy new long-term investments are much more difficult to predict.

Rolexes like those worn by Sean Connery in early James Bond films, for example, can fetch a tidy sum at auction, and rare configurations – the depth rating in red, say – can increase the value of how those who bought the watch new would. I haven’t necessarily been aware of it.

7. It’s part of who you are

The watch market is incredibly diverse, with styles as diverse as any other sector of the fashion industry. As such, the watch you choose to wear is a projection of who you are. It’s not just a device for telling the time – your phone can, and is probably more accurate – but it says a lot about who you are.

The size, style, brand, complexity, color and material of your watch all give clues to your true personality, and maybe even where you see yourself on the social scale.

Join a business meeting with an all-gold Rolex and your customers will instantly know you’re worth a bob or two. Strap on a TAG Heuer Monaco and there’s a good chance you’re into motorsport or you’re a Steve McQueen fan.

Want advice on which watch to buy? Check out the T3 buying tips below:


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