Best luxury watch brands in hip-hop: Rolex at Jacob & Co


Signature: Five time zone
Co-signed by: Jay-Z, ASAP Ferg, ASAP Rocky

Jacob & Co. still makes extravagant watches for Drake, who wore a watch with a miniature roulette wheel in the center that cost $ 620,000, or Conor McGregor who made sure to stop by the legendary jeweler’s space. on Fifth Avenue before his big UFC. 257 fought against Dustin Poirier earlier this year to grab a million dollar Astronomia wand. But despite an impressive catalog, a list of star-studded customers, and an arguably more impressive portfolio of personalized pendants for Pharrell, Nigo and others, Jacob the Jeweler’s signature contribution to the watch game is his Five Time Zone watch. The design debuted in 2002, the same year Jacob & Co. first entered the luxury watch arena. It is inspired by the jet-set life of its customers and is named after its face, which is divided into four quadrants to simultaneously display the New York, Los Angeles, Paris and Tokyo time as well as the set time. on the main face. . New York is displayed on a navy blue circle, LA on a red pentagon, Paris on a yellow triangle, and Tokyo on a royal blue square. The wild design is complemented by high end accessories like a diamond dial and an alligator leather strap which is available in a range of colors like black, yellow or red.

“After creating the Five Time Zone, with five time zones and a map of the world, I received phone calls from Italian, French, Russian, Japanese and Chinese distributors to purchase watches,” Arabo said in an interview in 2015 with Observer. “For me it was a great achievement, because we were an American company, making watches in Switzerland without a Swiss office.”

The style is so iconic that even Supreme has released its own red and black striped variants with a Box logo on the face in 40mm and 47mm variants for $ 15,740 and $ 18,360 (the regular five time zone range from $ 12,800 to $ 16,500), respectively, in October 2020. While the watch is no longer worn as regularly as it once was by stars ranging from Jay-Z to Naomi Campbell, there are still rappers. that flex their five time zones. ASAP Ferg has sported theirs in various color combinations at concerts and sporting events and fellow Mob member ASAP Rocky also wears the original Jacob & Co. Travis Scott and Meek Mill have also flaunted theirs. . When you talk about hip-hop’s love for jewelry, Jacob the Jeweler has to be mentioned. And this brightly colored and unconventional design timepiece is one of them. —Mike DeStefano

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