An announcement to remember! Every year, various brands compete to create a memorable Super Bowl commercial, but whether they advertise food, cars, or anything in between, the spots aren’t always successful.
However, some commercials, especially those focused on food, are remembered for years after their debut. To take Betty BlancheSnickers’ ad for example. The 2010 spot featured the Hot in Cleveland alum taking on the role of Mike, a young man playing soccer with his friends in a park.
After Mike (who is actually White) gets tackled during a play and pushed through the mud, one of his buddies tells him, “You’re playing like Betty White over there,” and he gets angry. At this point, Mike’s girlfriend offers him a Snickers to get him back on track. After taking a bite, White disappears and Mike reappears, assuming his true identity.
The ad ends with the now-memorable slogan: “You’re not you when you’re hungry.”
The popular ad featuring Proposal the actress spawned several more in the same campaign. These later commercials featured celebrities such as the late Robin Williams, Joe pesci and more.
Another memorable Super Bowl spot from years gone by is the 2001 Pepsi commercial that capitalized on Britney spears‘the rising pop celebrity. The commercial combined the singer’s signature sound “Baby One More Time” with an old Pepsi jingle, creating an earworm that’s hard to forget.
While the singers appearing in Pepsi commercials are nothing new – Michael Jackson appeared in a 1984 commercial – Spears’ tour apparently opened the door for other contemporary artists and musicians to follow in his footsteps. Concrete example : Beyonce, Cardi B, and the artists at the halftime of Super Bowl LIV Jennifer lopez and Shakira have all appeared in Pepsi spots since, although not all of them made their Super Bowl debuts.
In other cases, food brands have used their Super Bowl ads as a way to tap into the cultural zeitgeist. For example, Bud Light and HBO joined forces in 2019 to create an ad that generated excitement for the final season of Game Of Thrones (which premiered a few months later) using the fictional world of Dilly Dilly.
Scroll down to see even more memorable Super Bowl food commercials!
Source link
