Watch brands – Kite Watch http://kitewatch.com/ Mon, 27 Jun 2022 17:26:23 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://kitewatch.com/wp-content/uploads/2021/10/icon-4-120x120.png Watch brands – Kite Watch http://kitewatch.com/ 32 32 Luxury watch brands are paying millions of tennis stars like Djokovic, Nadal and Serena Williams to wear expensive watches – The Sun https://kitewatch.com/luxury-watch-brands-are-paying-millions-of-tennis-stars-like-djokovic-nadal-and-serena-williams-to-wear-expensive-watches-the-sun/ Mon, 27 Jun 2022 10:46:46 +0000 https://kitewatch.com/luxury-watch-brands-are-paying-millions-of-tennis-stars-like-djokovic-nadal-and-serena-williams-to-wear-expensive-watches-the-sun/ TODAY’s tennis stars are a sponsor’s dream, especially when it comes to watch companies. Luxury brands have all sided with a host of returning stars at Wimbledon this year, paying them colossal sums to promote their timepieces. ten The best tennis players in the world wear the most expensive watchesCredit: Getty Images – Getty Many […]]]>

TODAY’s tennis stars are a sponsor’s dream, especially when it comes to watch companies.

Luxury brands have all sided with a host of returning stars at Wimbledon this year, paying them colossal sums to promote their timepieces.

ten

The best tennis players in the world wear the most expensive watchesCredit: Getty Images – Getty

Many will wear them on court, often if they have won a Grand Slam and can be photographed showing off the expensive jewelry as they lift a trophy.

But who wears what and how much do their watches cost?

RAFAEL NADAL

Richard Mille RM27-04, £780,000

In 2010, Nadal signed a lucrative contract with the Swiss watchmaker, and their relationship has continued until today.

The Spaniard is often seen wearing Richard Mille watches while he plays, including a record-breaking £780,000 RM27-04 Tourbillon model at the French Open in 2020.

The king of clay recently celebrated in a Richard Mille his victory at Roland Garros for the 14th time in 18 attempts.

Weighing just 20 grams, it won’t weigh Nadal’s wrist down. And it can withstand 10,000 G of force.

    Rafael Nadal wore £780,000 RM27-04 at Roland Garros in 2020

ten

Rafael Nadal wore £780,000 RM27-04 at Roland Garros in 2020

SERENA WILLIAMS

Audemars Piguet Royal Oak Shore, £45,000

When you’re one of the most influential people in the world of sports, luxury companies pounce on you.

Audemars Piguet, a favorite of Premier League footballers, recruited Serena as their brand ambassador in 2014.

She regularly wears their Royal Oak Shore model when out in action, and it’s priced at around £45,000.

And in 2017, they lent Serena an Audemars Piguet Diamond Outrage worth an astonishing £1million for that year’s Met Gala. She must be a great customer.

    Serena Williams is regularly seen on the court wearing an Audemars Piguet Royal Oak Shore watch

ten

Serena Williams is regularly seen on the court wearing an Audemars Piguet Royal Oak Shore watch

NOVAK DJOKOVIC

Hublot Big Bang Meca-10 Blue Ceramic, £19,100

He is world number three, but he is way ahead in the watch game.

In 2021, the Serb signed a contract with Hublot – for an unspecified amount – thus joining Pelé, Kylian Mbappé, Usain Bolt and Dustin Johnson who have agreements with the brand.

At the Rolex Paris Masters 2021 he wore their Big Bang Meca-10 Blue Ceramic worth nearly £20,000.

    Novak Djokovic is Hublot's new ambassador
Novak Djokovic is Hublot’s new ambassador

ROGER FEDERER

Rolex GMT-Master II, £11,000

As a longtime ambassador for the Swiss luxury brand, Federer has been pictured lifting a trophy in a variety of expensive watches.

It’s a real shame it’s not possible this year as the tournament’s most successful male player goes missing for the first time in 23 years.

Perhaps most important was his Datejust II which he wore after breaking Pete Sampras’ all-time Grand Slam record in 2009.

He is also a fan of the GMT-Master II, which has a price tag of around £11,000.

Federer is believed to be paid around £5million a year by Rolex to sell his products.

    Federer wears the GMT-Master II which is priced at around £11,000

ten

Federer wears the GMT-Master II which is priced at around £11,000

ANDY MURRAY

Match Point Rado Hyper Chrome Automatic Chronograph, £3,370

The 2013 and 2016 Wimbledon champion reportedly earns £1million a year for wearing Rado watches.

And he’s usually on point when it comes to his choice, opting for their Hyper Chrome model on the court.

But the last time he lifted the trophy at the All England Club, he got himself into trouble after his epic victory.

Murray strapped the watch on to appease his sponsors, but forgot it was self-winding and needed time to adjust to the wearer’s wrist.

That meant it was around five o’clock when he was snapped in winning mode. Oops.

    Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but it was embarrassingly telling the wrong time

ten

Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but it was embarrassingly telling the wrong time

MARIA SHARAPOVA

TAG Hour Formula 1 Lady, £1,900

When the Russian tennis sensation was banned from the sport after failing a drug test in 2016, TAG Heur was in talks to negotiate a new sponsorship deal with Sharapova.

However, they quickly withdrew their offer and a business partnership started in 2004 came to an end.

Sharapova often preferred the on-pitch Aquaracer model which cost £1,200, and the off-pitch Formula 1 Lady which is valued at around £1,900.

Now retired, the 2004 teenage champion won’t be competing on the grass this year, but is still a hit off the court with her expensive pieces.

    Maria Sharapova was previously a TAG Heuer ambassador before her drug ban and wore a £1,900 Formula 1 Lady watch

ten

Maria Sharapova was previously a TAG Heuer ambassador before her drug ban and wore a £1,900 Formula 1 Lady watch

STAN WAWRINKA

Audemars Piguet Royal Oak Shore Diver, £18,000

Stan the Man is another fan of the Audemars Piguet Royal Oak Shore watch, often seen wearing its Diver Chronograph which is priced at around £18,000.

Their relationship began around 2014, and in 2017 Swiss star Wawrinka was caught up in an exclusive marketing campaign for the brand.

He also posted images on social media visiting the company’s headquarters in the village of Le Brassus in the Vallée de Joux in the canton of Vaud just to see how the watches are made. That’s dedication.

    Stan Wawrinka is an Audemars Piguet brand ambassador, like Serena Williams, wearing their Royal Oak Shore watch

ten

Stan Wawrinka is an Audemars Piguet brand ambassador, like Serena Williams, wearing their Royal Oak Shore watch

ALEXANDER ZVEREV

Richard Mille RM67-02, £105,000

The German tennis poster has been sponsored by the Swiss luxury watch brand since 2016.

And it’s all thanks to his friend Nadal, who recommended Zverev to Mille – calling him the future of the game.

In 2018, Zverev then presented the RM67-02 watch, with an astonishing price tag of around £105,000 at a show in Monte Carlo.

It has a weight of only 32 grams and is made of ultra-light and strong TPT carbon quartz, so it is also robust. He also wears it on the court, matching the straps to his outfit.

Sadly, we won’t see Zverev at Wimbledon this year after a cruel injury at Roland Garros saw him pull out of the semi-finals.

    Alexander Zverev wears £105,000 Richard Mille watch when in action

ten

Alexander Zverev wears £105,000 Richard Mille watch when in action

CAROLINE WOZNIACKI

Rolex Daytona, £113,950

Another who has retired, the former world number one has been with Rolex since 2010, which got her just as she was beginning her rise in the game.

And when she won her first Grand Slam title in 2018 – beating Simona Halep at the Australian Open – she showed off a sparkling Rolex Daytona with a diamond-paved dial and baguette-cut diamond bezel.

This watch has an amazing value of £113,950. Not bad if you can get it.

    Caroline Wozniacki donned a £113 Rolex when she won her first-ever Grand Slam title

ten

Caroline Wozniacki donned a £113 Rolex when she won her first-ever Grand Slam title

DOMINIQUE THIEM

Rolex Daytona Chronograph, £14,000

When it comes to professional tennis, Rolex clearly has some of the best covered players in the sport.

Still looking for his first victory since returning in March, Thiem is absent from Wimbledon this year.

But he’s sporting two different styles as he plans to return to touring in July.

We saw the star wearing a stainless steel and ceramic Daytona Chronograph with a sleek black dial worth around £14,000.

He also prefers a stainless steel Submariner, which costs around £9,000.

    Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph worth around £14,000 as he arrives at the airport for Wimbledon

ten

Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph worth around £14,000 as he arrives at the airport for Wimbledon
Andy Murray takes part in Uber Eats soccer challenge ahead of Wimbledon opener
]]>
Panerai’s Foray into Web3 Marks a New Era for Watch Brands https://kitewatch.com/panerais-foray-into-web3-marks-a-new-era-for-watch-brands/ Wed, 15 Jun 2022 05:16:57 +0000 https://kitewatch.com/panerais-foray-into-web3-marks-a-new-era-for-watch-brands/ Earlier in March, Florentine watchmaker Panerai announced its entry into Web3. The watchmaker has partnered with the leading NFT platform Arianee to improve the consumer journey in the digital world. The latest luxury watch to accompany Panerai’s new venture is the Radiomir Eilean Experience Edition. In total, only 50 pieces are available, and collectors who […]]]>

Earlier in March, Florentine watchmaker Panerai announced its entry into Web3. The watchmaker has partnered with the leading NFT platform Arianee to improve the consumer journey in the digital world. The latest luxury watch to accompany Panerai’s new venture is the Radiomir Eilean Experience Edition. In total, only 50 pieces are available, and collectors who wish to purchase this limited edition model will also benefit from a yacht trip along the Amalfi Coast and a unique matching NFT.

The luxury watch industry has followed the development surrounding Web3 and its associated assets like the Metaverse and NFTs. Anxious to deepen relationships with its customers, several watch brands have initiated new projects to improve the overall experiential experience. For Panerai, the use of NFT allows buyers to own a one-of-a-kind work of art produced exclusively for the Radiomir Eilean Experience Edition. This set of 50 NFT Genesis was designed by Skygolpe, a widely acclaimed multidisciplinary Italian artist.

“The 50 NFT Genesis offers exclusive content on the details of the Radiomir Eilean Experience Edition watch, combined with a sailing trip along the Amalfi Coast aboard the Eilean,” the brand said. After the sailing trip in June, Genesis NFT owners will also have priority access to future Panerai initiatives like new product launches, events and special services. Panerai describes NFTs as having a “digital passport” that connects its customers to the brand.

Speaking about the brand’s entry into the NFT category, CEO Jean-Marc Pontroué said: “Panerai has a fearless vision. The brand is always committed to staying at the forefront of new technologies in our manufacturing and beyond. We will always pursue any medium or technology that will enable us to provide a more enriched experience for our customers. They have deep and eclectic interests, and I know they will be thrilled to collect the works of one of the world’s most avant-garde artists. The fact that it is an NFT that extends additional benefits and services only adds to its appeal.

Integrating blockchain technology to enhance a consumer’s experience has become a familiar sight in the luxury industry. Biggest is the fashion industry where she even held her own Metaverse Fashion Week. Even heavyweights like the yachting industry have also introduced cryptocurrency as a form of payment, and it won’t be long before they start issuing their own NFTs to their customers.

The watch industry has traditionally been known to be enjoyed by the older generation, and the decision to include new experiences like launching into the metaverse or releasing NFTs is a sign that the brands are appealing to the younger generation. This new group of spenders are passionate about digital experiences such as interacting with brands in the virtual world or collecting digital art. In addition, Panerai goes one step further and merges the new digital journey with the physical world like sailing trip and records it on the individual Genesis NFTs.

Without a doubt, Panerai has set the bar high for what it is to merge the virtual world with the real world and its success will be the model for other brands to follow. Watch collectors are definitely in for a treat when more brands follow suit.

For more watch readings, click here.

]]>
10 of the best small watch brands https://kitewatch.com/10-of-the-best-small-watch-brands/ Tue, 14 Jun 2022 09:08:12 +0000 https://kitewatch.com/10-of-the-best-small-watch-brands/ Although there is no consensus in the watch world on who coined the term “microbrand” or even when it first appeared, most experts agree that the label can be discouraging. “There remains a stigma from a day when lower-priced watches were of lesser quality,” said Zach Weiss, co-founder and editor of Worn & Wound, the […]]]>

Although there is no consensus in the watch world on who coined the term “microbrand” or even when it first appeared, most experts agree that the label can be discouraging.

“There remains a stigma from a day when lower-priced watches were of lesser quality,” said Zach Weiss, co-founder and editor of Worn & Wound, the online watch publication often credited with helping to give rise to the microbrand category.

“If anyone uses the term ‘microbrand’ with disdain today, it’s more that they’re being a snob,” he said over the phone. “There’s so much energy and ingenuity that comes out of that scene.”

So here are 10 small brands that are well regarded in the watch community. Some may no longer qualify as micro-brands, due to their growth in production, their expansion into high-end timepieces, or the artisanal techniques they use to differentiate their watches in an increasingly crowded field. But all 10 are run by passionate owners who got their start in the micro-space and say they remain committed to direct-to-consumer sales.

Since launching its first watch in 2018, this Glasgow-based brand, whose watches start at around 1,950 euros or $2,250, has become sought after for its vitreous enamel dials, often in vibrant colors like plum and teal. (“Some of the best high-quality enamels in the price category,” said Teddy Baldassarre, a watch reviewer, in a recent YouTube video.)

The brand’s founder, Lewis Heath, is a former architect and product designer who named the company after Loch an Ordain, a lake in the Scottish Highlands where his family vacationed.

In February, he told the Scottish watches podcast that he decided to get into enameling after visiting a local mint, where he saw a poppy coin rendered in enamel.

“I thought if we could integrate that with a design that I enjoy, then we might be onto something,” Mr Heath said.

In 2009, Bradley Price, a New York-based product designer, decided to combine the skills he had learned working on consumer products such as electronics with his passion for vintage cars.

“I realized it would be cool to have instrument-inspired watches that would be significantly cheaper than what the established Swiss brands were making,” Price, now based in Dobbs Ferry, NY, said over the phone. “So I started developing my own designs.”

In 2011, Mr. Price introduced his Autodromo brand with a $425 watch featuring a Swiss-made quartz movement. “Then I started moving into mechanics and learning more about the culture around watches, as opposed to just design,” he said.

Among the first companies to use Seiko’s Meca-Quartz VK series of movements, which combine battery-powered quartz technology with a mechanical chronograph module, Autodromo has a reputation for making reliable, cutting-edge timepieces. This year, the brand announced plans to introduce a $595 watch that pays homage to its first Meca-Quartz model.

“The question I always ask myself is ‘What’s next? “, Mr. Price said. “I can’t predict these things five years in advance. We have strong sales, strong followings. I’m not trying to become an empire.

The rise of this Paris-based brand embodies the success sought by many micro-brands. Founded in 2017 by Etienne Malec as a tribute to his father, a passionate collector, Baltic began with a Kickstarter Campaign which focused on its “neo-vintage watches assembled in France”.

The brand made a first impression on Mr. Weiss by equipping its Bicompax 001 model with a Chinese-made Seagull ST19 caliber, “a very cool movement based on an old hand-wound Venus chronograph – the only way to get a chronograph very affordable mechanical movement,” Mr. Weiss said.

With designs inspired by the heyday of mid-century mechanical watchmaking priced well under $1,000, Baltic has steadily increased its reputation and influence in the watchmaking world. “Last year they had an Only Watch watch that sold for around $50,000,” Mr Weiss said, referring to the biennial Only Watch charity auction that sells unique timepieces to benefit the fight. against Duchenne muscular dystrophy.

“They had a lot of early buzz and kept their momentum going,” Mr. Weiss said. “Now they are launching watches and they are selling out immediately.”

Jonathan Ferrer, a New York-based industrial designer, founded Brew Watch Co. in 2015 as a tribute to barista culture. “The idea was to enjoy your time over coffee,” he said over the phone, recalling the many hours he spent dreaming of starting his own brand while working in cafes.

Mr. Ferrer designed his first watch, a $275 cushion-shaped chronograph featuring a movement provided by Swiss manufacturer Ronda and “many components made in Hong Kong,” and promoted it on Kickstarter. He credits early advice from a fellow watch designer with helping him differentiate his brand.

“He said to me, ‘We make these round white watches with no identity, so if you want to come out the door strong, have a signature look,'” Mr. Ferrer recalled. the idea was to have a recognizable silhouette.

This first year, Mr. Ferrer made about 200 pieces. This year, he said he expects to be closer to 10,000.

“I always take every watch under scrutiny and make sure everything is perfectly aligned,” he said.

By the ambiguous standards that define a microbrand, this British watchmaker, founded in 2005 by three friends – Mike France, Peter Ellis and Chris Ward – “from a converted chicken coop on a Berkshire farm”, according to the brand’s website, may not qualify, given both the size and quality of its output.

“They’re a capital B brand at this point,” Mr. Weiss said. “But they are a pioneer in space. They are stubbornly on their direct-to-consumer model, which may have limited their exposure in many ways, but they offer real value. They have become experts in making sapphire dials.

Watches with playful color combinations and Swiss mechanical movements – like a water-green dial paired with a brown leather strap on an automatic dual-time watch – are the hallmark of this growing British micro brand, founded in 2015 by Ben Lewin, Jono Holt, Paul Sweetenham and Stuart Finlayson.

When Ming Thien, a Malaysian photographer and designer, brought together five watch enthusiasts into a watch collective in 2017, their guiding principle was to produce watches designed in Kuala Lumpur and made in Switzerland at prices that “remain accessible to a wider audience. “, according to the brand About the section on its website.

Over the next five years, Ming produced watches ranging from around 1,950 Swiss francs (about $2,030) to over 50,000 francs. What unites them is their unavailability: the 18 watches presented at the end of last month in the “Special Projects Cave” section of Ming’s website were sold out.

“Monta broke the mould,” said Rich Park, the founder of Los Angeles-based MicroLux watch shows, referring to the St. Louis microbrand.

“In 2018, they sent me a watch for review, the Oceanking, which used an Eterna movement,” Mr Park recalls. “They charged about $3,500 for it and they just got ripped off on all the forums: ‘For $3,500 I could have an Oris.’ ‘How dare you?’ But they believed in their watches.

A number of watch collectors and commentators are also fond of Monta for his vision of what they call “valuable luxury”.

“You basically get very similar specs to a luxury watch but at half the price,” said Dr. Nathaniel DeNicola, a Southern California-based obstetrician who collects microbrands. “Once you get above $1,500, you approach that range. But when you look at Monta’s rhodium-plated hands, overall finish and quality, it feels like you’ve got a watch that does double that.

On her Chicago-based brand About Pagefounder Chase Fancher sums up what it means to be a microbrand owner: “Founder, put-er-upper capital, risk-taker and the guy who makes the coffee and pours the bourbon in the store.”

The seven-year-old brand, whose mascot, Oscar, is Mr Fancher’s mischievous water dog, auctioned off a one-of-a-kind Olmsted watch on a blue and yellow canvas strap on its website in early March, to raise funds to support humanitarian efforts in Ukraine. At the eleventh hour, a final anonymous bidder paid $12,500 for the piece.

In 2017, Jonny Garrett, a London-based banker, began spending nights and weekends in a WeWork space next to St. Paul’s Cathedral, building a brand of watches named after his late grandfather. who had been a firefighter.

William Wood Watches, which celebrated its fifth anniversary in February, makes watches with genuine recycled firefighting materials, including colorful straps made from old pipes.

“Our mandate is to ensure that over the next five years we become the official watchdog for fire departments around the world,” Garrett said by telephone.

“A brand like Breitling could do that, but the authenticity and history rooted in our heritage is what sets us apart.”

]]>
Great ease of use, low price https://kitewatch.com/great-ease-of-use-low-price/ Mon, 13 Jun 2022 14:02:00 +0000 https://kitewatch.com/great-ease-of-use-low-price/ Men’s Watches Below ₹The 1000 class is sleek and usable. There was a time when a wristwatch was what was needed to tell the time. Then came the era of cell phones and knowing what time of day was through our phones. While it was obviously very convenient to check the time on the phone […]]]>

Men’s Watches Below The 1000 class is sleek and usable.

There was a time when a wristwatch was what was needed to tell the time. Then came the era of cell phones and knowing what time of day was through our phones. While it was obviously very convenient to check the time on the phone while on the go, the charm of a wristwatch was far from over.

In the past, what we called watches today are called analog watches. In today’s world, smartwatches have completely changed our relationship with watches. They are no longer simply “time givers”. Smartwatches keep an eye on our lives. Whether it’s tracking our fitness routine, providing us with data on our oxygen level and heart rate, detailing our sleep pattern, and more, smartwatches are a tool valuable in everyday life. Meanwhile, analog watches have also undergone a quiet transformation. Today, they are also considered the ultimate fashion accessories.

We’ve put together a list of watches, a mix of analog and smartwatches, that you need to check out. Plus they all come inside 1000.

Amazon Brand – Symbol Analog Men’s Watch

This beautiful watch is what every man must have in his wardrobe. It has a black dial, with a round case mineral dial glass material. Its band material is synthetic. This watch has a quartz movement while its display style is analog. Its case material details as follows – IP alloy, case diameter: 42, stainless steel bezel. It has a water resistance depth of 3ATM (ATM implies normal atmospheric pressure in everyday life at sea level).

cellular picture

Amazon Brand – Symbol Analog Black Dial Men’s Watch-AZ-SYG2-C

63%
stopped


730


1,999


Sylvi Men’s Multifunctional Luxury Business Casual Boy’s Watch

This is a combination watch – it has both an analog watch and a digital watch. This digital-analog watch comes with a large size dial, which is suitable for all ages of men or boys. It works well on all occasions – routine work, travel, shopping, gym, walking. You can pair it with any type of outfit – casual to sporty and everywhere in between. It supports two different time zones, has alarm and hourly chime functions, comes with LED backlight (show clear time in the dark), displays calendar day and date, works as a stopwatch and a countdown. It is watch resistant up to 30 meters.

cellular picture

Sylvi Multi-Functional Boys Casual Business Mens Stylish Luxury Watch Black Dial Brown Leather Strap Wristwatches for Men – Daily Use Analog Digital Sports Watch for Men (Brown)

51%
stopped


986


1,999


V2A Adventure Chronograph Analog Digital Sports Watch

This combined watch (analogue-digital) is available in four colors – red, green, blue and black-silver. This watch comes with Black dial while its dial material is PU. It has a round dial with a diameter of 50 mm. Its strap material is plastic, while the width is 22mm. It has a Quartz movement. This sports watch for men is waterproof (5 ATM).

cellular picture

V2A Analog – Digital Men’s Watch (Black Dial, Green Color Strap)

64%
stopped


895


2,490


Micacchi Analog – Men’s Digital Watch

This glamorous looking watch has a multicolored dial while its dial shape is round. Its dial diameter is 46 mm and its strap is shiny brown. Its strap is in leather with a width of 2.20 cm. It has a quartz watch movement. While at first glance it makes this watch look like an ideal casual outfit, but it can also go well with your semi-formal outfit.

cellular picture

Micacchi Analog – Men’s Digital Watch (Multicolor Dial, Brown Color Strap)

66%
stopped


895


2,599


V2A Analog Digital Sports Watch

This sports watch is sure to be a smart addition to any man’s fashion wardrobe. Featuring a fashionable design with a large dial, this digital-analogue sports watch is suitable for men of all ages. This is a versatile watch that can be worn for multiple purposes: work, travel, shopping, going out, walking, or just relaxing. It comes with a wrist size of 17.0cm to 23.0cm. Some other features include – three time zones, daily alarm, hourly chime, LED backlight (show clear time in the dark), perpetual calendar, day and date, stopwatch, countdown timer and water resistance up to 50 meters.

cellular picture

V2A Analog Digital Countdown Timer and Auto Calendar 5ATM Waterproof Sports Watch for Men (White Dial with Black Strap)

62%
stopped


940


2,499


Price of men’s watches less 1000:

Product Price
Amazon Brand – Symbol Analog Men’s Watch 730.00
Sylvi Multifunctional Luxury Elegant Watch 986.00
V2A Adventure Chronograph Analog Digital Sports Watch 895.00
Micacchi Analog – Men’s Digital Watch 895.00
V2A Analog Digital Sports Watch 940.00

At Hindustan Times, we help you stay updated with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get part of the revenue when you make a purchase.

]]>
3 reasons to buy a watch from the latest watch brands https://kitewatch.com/3-reasons-to-buy-a-watch-from-the-latest-watch-brands/ Fri, 10 Jun 2022 14:20:00 +0000 https://kitewatch.com/3-reasons-to-buy-a-watch-from-the-latest-watch-brands/ The fashion world is constantly changing. Each designer, fashion brand and even model change creates and innovates different styles for a fresh and unique trend that the public can enjoy. Due to this event, the fashion industry is also growing. Every generation has a new batch of designers who will soon have groundbreaking designs. A […]]]>

The fashion world is constantly changing. Each designer, fashion brand and even model change creates and innovates different styles for a fresh and unique trend that the public can enjoy. Due to this event, the fashion industry is also growing.

Every generation has a new batch of designers who will soon have groundbreaking designs. A popular branch of fashion is the watch industry, which is also competitive. Many luxury brands have released their watch vision, and everyone in the world has come to love it.

We have seen luxury watch brands established centuries ago transforming their pieces to suit the modern generation. But we must admit that the latest watch brands have a fighting chance.

The shows seven friday is one of the newest watch brands with sophisticated and elegant timepieces. Created in 2012, this brand is today a competitor in the watch industry. So, if you belong to the younger generation, you might want to consider owning a Sevenfriday watch to show off. Keep reading this article to find out why you should give this watch brand a chance.

1. You can be one of the pioneer users

3 reasons to buy a watch from the latest watch brands

Admittedly, most people want to stick to the classics, especially when it comes to luxury watches. Many people still admire those that have been around for centuries, like TAG Heuer, Patek Philippe, and other famous watch brands. But it won’t hurt to try timepieces from the latest watch brands like Sevenfriday.

They offer distinct watch designs that have a more modern and youthful vibe. And their signature dial is the one in the shape of a square circle. Having a timepiece from young watch brands can give you an edge and you can display how one of the pioneers of their products you are.

Anyone open enough and willing to try a new watch is unique and can stand out from the fashion crowd.

2. Being able to support these new watch brands

New brands also need public support, just like century-old watch brands needed before. Buying a watch from newly established watch brands is therefore a good choice. It is indeed a great help for those newbies to up their fashion game in the watch industry, and it will also help them to gain more customers.

Displaying your watch from brands like Sevenfriday will attract more people and probably celebrities. As they grow in the industry, they can also be included in important events and become sponsors. It will be a win-win situation for you and the brand.

3. Become a fashion and watch trendsetter

3 reasons to buy a watch from the latest watch brands

Fashion is constantly changing and everyone has their style preference. It’s always fun to join in with any popular fashion trend like unconventional hair colors, wearing wedge sneakers, and even wearing minimalist and nude-colored clothes. But we must admit that we sometimes want to deviate from what everyone does and become a unique genre.

Being a fashion trendsetter is a big deal because it is an opportunity to expand fashion that can fit everyone’s current style preferences.

A watch may be a small accessory on the wrist, but it can make an outfit stand out. Wearing a watch from a new brand like Sevenfriday will surely be noticeable, and people will want to know more about this young brand. Their watches are perfect to wear to sporting events like football games or a Sunday with golf buddies. So why not get out of your comfort zone and start a new trend with a Sevenfriday watch!

Special mention: remarkable watches from Sevenfriday

The Red P-Series Engine Racing Team Watch

Suppose you are a racing enthusiast whether it is a motorcycle or a car. Then you might want to own the P-Series Engine Team Red Watch. It’s a black and red watch that fits the standard race event color scheme, the classic black, red and white colors. . This men’s watch has luminous red and silver hands to stand out from the whole watch.

It has a Miyota 82S7 caliber and has a 40 hour time reserve, perfect for any racing event that will last all day. The Engine Red watch is finished with a silicone strap for a firm grip.

T-Series Automatic Skeleton Dial Men’s Watch

Kingsmen is a famous film full of sophisticated crime-fighting gentlemen. Most of the time they can get in on the action, but they always come out in vintage style. If you’re a Kingsmen fan, you’ll love the T-Series Skeleton Watch from Sevenfriday. This watch is predominantly brown with silver and gold accents, and it has a luminescent finish with gunmetal for the watch hands.

The TMI NH70 caliber, stainless steel, 40 hour time reserve and 30m water resistance make the watch extremely durable and stylish.

Urban Explorer Automatic Black Dial Men’s Watch

Most luxury watches are designed to match tuxedos, polo shirts and polo shirts. But the Urban Explorer decided to take a different route. If your signature style always involves denim, this watch is perfect for you. It is a navy blue watch with a denim fabric strap for the finish.

This modern-looking watch has a Miyota 8215 caliber and a 40-hour time reserve. Getting this timepiece is perfect for casual wear or walking the runway with a denim clothing line.

Final Thoughts

There’s nothing wrong with not sticking to classic luxury watch brands, and it’s essential to be more open-minded and ready to explore the latest established watch brands that are trying to make a name for himself in the watch industry. Sevenfriday may be a young brand, but it has made sure to bring innovation and creativity to the world. Each timepiece is crafted with effort to ensure elegance, style and durability.

These watches are something to invest in, especially if you want to grow financially. If you’re curious and want to keep up to date with the latest releases from Sevenfriday, visit TheWatchCompany.com today!

]]>
Watchmaking and youth – How watch brands are reclaiming youth – Trends & style https://kitewatch.com/watchmaking-and-youth-how-watch-brands-are-reclaiming-youth-trends-style/ Tue, 07 Jun 2022 01:39:26 +0000 https://kitewatch.com/watchmaking-and-youth-how-watch-brands-are-reclaiming-youth-trends-style/ In 2014, we noted with regret that watch brands were gradually disengaging from the segmentation of the 15-25 year old market, a generation that buys (or receives) its first mechanical watch as a gift for 18 years, to pass exams or for diplomas. , their (first) marriage or the birth of their first child. Frédérique […]]]>

In 2014, we noted with regret that watch brands were gradually disengaging from the segmentation of the 15-25 year old market, a generation that buys (or receives) its first mechanical watch as a gift for 18 years, to pass exams or for diplomas. , their (first) marriage or the birth of their first child.

Frédérique Constant, withdrawal symptoms

At that time, only two brands were still investing in this segment: Frédérique Constant and Baume & Mercier. The former had a small classic watch in his wallet that retailed for around CHF 500 which was discontinued when founder and then CEO Peter Stas realized that adults were buying this more affordable watch rather than spend on the brand’s more expensive “adults”. ” models.

Baume & Mercier, never give up

Baume & Mercier, meanwhile, positions itself with its “graduation watches”. This original idea was launched by Alain Zimmermann, then CEO. Zimmermann entered into partnerships with various universities, but the concept failed to materialize. The brand followed with the Clifton Club, targeting the same audience. Again, that was not the case and the Clifton Club is no more.

blame the apple

Why? Because in 2015, the Californian brand released its Apple Watch, sold by the container. And still does. AboveAvalon estimates that Apple has already moved more than 100 million. Swiss manufacturers, including Montblanc, Louis Vuitton and TAG Heuer, have fought back… by challenging Apple on its own turf and offering their own smartwatches.

The TAG Heuer Connected is one of the most successful, but the majority of models are offered between €1,700 and €2,500. While you can buy an Apple Watch from €219. Plus it’s Apple, so that’s cool. Game over. Apple wins. Fingers in the nose.

TAG Heuer connected © TAG Heuer

Three ideas to entice young people to buy watches again

The first attempts failed. So what else can Swiss brands do to attract the attention of 15-25 year olds?

1) A brand dedicated to young watch buyers. Enter Baume, a subsidiary of Baume & Mercier. Although the two are linked – the Baume collections are accessible via the Baume & Mercier website – their positioning differs. Baume presents itself as innovative, durable and with quartz calibers. The entry level is €590 rising to €920. Above €1,000, big sister Baume & Mercier takes over. Baume’s idea took shape in 18 months. The brand was launched in 2018 at Venice Beach and then at Vivatech, and only sells online. An assembly plant in the Netherlands cuts costs. A rare example of a spin-off turned towards youth, after the madness of Daniel Wellington.

Young people and watchmaking: after the tunnel, light

TAG Heuer Connected – Naomi Osaka © TAG Heuer

2) Forget the classic, forget the smart and focus on the lifestyle. Or the redux of the 80s. That’s what Tissot does. Its neatly designed new PRX is equipped with the excellent Powermatic 80 movement and is offered at just €695 (€375 with a quartz caliber). Looking for something a little more vintage? Hamilton’s Khaki Field Quartz is for you. It also starts at €375.

Young people and watchmaking: after the tunnel, light

PRX-Collection Tissot

3) Collaborations. Formerly reserved for a certain elite (Harry Winston for the Opus series, MB&F and more recently Louis Erard and Schwarz Etienne), we are now witnessing encounters at all levels of the market. Omega and Swatch recently launched a series of Moonswatches priced at €250, resulting in something you never thought you’d see: young people queuing outside stores! Third time lucky?

Young people and watchmaking: after the tunnel, light

Roma Synergy © Schwarz Etienne

]]>
Prices for the world’s most desirable watch brands are finally dropping https://kitewatch.com/prices-for-the-worlds-most-desirable-watch-brands-are-finally-dropping-2/ Wed, 18 May 2022 01:30:00 +0000 https://kitewatch.com/prices-for-the-worlds-most-desirable-watch-brands-are-finally-dropping-2/ Luxury watches have never been more in tune than they are right now in 2022. From song lyrics to social media and even your local pub – more people are talking about high end watches. range than ever before. However, some brands and models are more popular than others. Audemars Piguet, Patek Philippe, Rolex… It’s […]]]>

Luxury watches have never been more in tune than they are right now in 2022. From song lyrics to social media and even your local pub – more people are talking about high end watches. range than ever before.

However, some brands and models are more popular than others. Audemars Piguet, Patek Philippe, Rolex… It’s brands like these that have captured people’s imaginations – and wallets. In-demand stainless steel luxury sports watches like the Royal Oak, Nautilus and Daytona have become some of the most difficult timepieces to acquire on the planet.

The prices on the secondary market for these models also reflect this for a long time. We are talking about 200%, sometimes even 300% markup in some cases, as prices have been steadily climbing over the past 3 years. So far, at least. Italian watch expert @watchanalytics observed that recent market movements suggest we’ve hit the peak of watch speculation for these popular models – and now things are going to swing the other way.

“Last month, the [upwards price] the trend of the most sought-after watches on the market has reversed its direction for the first time,” they say, explaining that we are currently witnessing a substantial correction in the market.

“Just as the growth of these watches has been driven by low production and [low] availability, this phase is also motivated by the contraction of demand due to excessively high prices.

They point to the Audemars Piguet Royal Oak and the Patek Philippe Nautilus in particular, agreeing that the average prices of these two models have fallen by 7.3% since the beginning of March. That’s a hell of a correction, considering the skyrocketing prices of these two “Holy Trinity” sports watches in recent memory.

@watchanalytics interprets this market shift as: “As soon as owners saw prices falling, they flocked to the market to sell, which led to oversupply which, in turn, caused an even lower decline important in prices.
This phenomenon can also be clearly seen from the rather large differences in the chart between the listing prices (the bid prices) and the actual market prices.

They warn, however, that “at the moment, this is not a stock market crash situation but a period of price adjustment. These are phases that alternate on all markets… [watches are] no exception.”

Indeed, one need only look at the direction in which Rolex prices are moving to see that what is happening with APs and Pateks might not be indicative of the market as a whole. Prices for popular Rollies like the Submariner, Daytona and GMT-Master II haven’t faltered one iota.

Indeed, prices for the latter have seen particularly steep price increases, perhaps in part due to the hype surrounding Rolex’s unveiling of a new GMT-Master II at Watches & Wonders 2022.

RELATED: Rolex’s New GMT-Master Is a Complete Game Changer

Again, whether we’re talking about Royal Oaks or Rolex, it’s worth pointing out that asking prices almost never equal market prices – so it’s not because some lucky guy wants $100,000 for his old Battered Rolex Air-King it’ll never sell for anything even close to that figure.

Still, fingers crossed that what’s happening with Nautilus (or is it Nautili?) and Royal Oaks is indicative of an upcoming and broader market shift that will see prices become less silly for some of the most popular watches. in the world.

Read more

]]>
Luxury watch brands show how circularity and sustainability can coexist https://kitewatch.com/luxury-watch-brands-show-how-circularity-and-sustainability-can-coexist/ Wed, 11 May 2022 08:51:54 +0000 https://kitewatch.com/luxury-watch-brands-show-how-circularity-and-sustainability-can-coexist/ Panerai has invented a new recycled steel, the e-Steel Panerai There was a sudden enthusiasm among luxury brands to adopt the resale model both to increase revenues and achieve their sustainability goals. This is also true for watches. After all, the circular economy creates economic value through reuse and preservation, while its opposite, the linear […]]]>

There was a sudden enthusiasm among luxury brands to adopt the resale model both to increase revenues and achieve their sustainability goals. This is also true for watches. After all, the circular economy creates economic value through reuse and preservation, while its opposite, the linear economy operates on the concept of “more” and waste.

However, it would be misleading to think that the pre-owned business model alone does the job when it comes to sustainability. Luxury watches appear to be circular in nature as they can be easily passed down from one generation to the next. But repairing, maintaining, shipping, reselling second-hand watches is not necessarily sustainable. These activities can only create a positive ecological and social impact if they are supported by sustainability-oriented practices.

Furthermore, circularity practices repeatedly failed because the incentives to implement such business models were never good enough.

Today, we are at a crossroads; we can’t afford to let it go badly this time around. With the UN’s 1.5 degree containment target by 2050 looking likely to be missed, circularity has returned to the forefront in the luxury industry thanks to campaigners such as Patagonia.

This is the view expressed during a panel on circularity at the latest Watches and Marvels 2022 that I hosted alongside Mélanie Frémond.

“There is no other choice, and from a purely business perspective, customers will make the decision,” said Matt Bowling, co-founder of the used watch specialist. watch finder.

“Last year, we surveyed over 26,000 luxury watch owners and collectors. 45.6% of respondents admitted that they had at least one luxury watch at home that they did not wear. And if these watches went back into the trading system, what impact would that have?”

“The message is clear that the Swiss watch industry has decided to move in the direction of circularity, whatever the brand,” said Jean-Marc Pontroué, CEO of Panerai, which manufactures luxury watches for men. “The question is, how innovative and quick can we be in acting together to respond to this?”

What are watch brands doing in the space of circularity?

The watch and jewelry industry may be behind the times, but it is fast becoming a hotbed of innovation. Thinking about new business models that rethink both products and people (customers and employees) is at the heart of the work the watch industry is doing in this area.

space.

Clarisse Desgeorge, Chief Marketing Officer of the Swiss luxury watchmaker Zenithexplained how his company conducts monthly consolidation to align with sustainability measures to embed the importance of these goals into employees’ mindsets and achieve their goals by 2025.

Zenith has three pillars of sustainability, centered on the three Rs: reduce (the environmental footprint of products and packaging), reuse and recycle.

In Zenith’s DEFY Extreme E initiative, the watches come with a rubber strap containing sustainable materials from recycled Continental CrossContact tires that have been used in races. The watch is delivered in a box incorporating various upcycled elements from the sidelines. For example, the housing lid liner is made from recycled E-grip tires, while the plate liner is made from parts of an Extreme E racing tarp.

Pontroué explained how Panerai follows a similar 5R plan: recycle/upcycle, reduce, rethink, reuse and reuse.

The company was the first luxury brand to use eSteel™ on a large scale. This next-generation metal, obtained from pre-consumer recycled steel scrap (up to 95%), comes from a range of industries and its production significantly reduces CO2 emissions.

“We launched e-LAB ID in 2019,” he said. “It was the first concept watch created to push the boundaries of recyclability in the watch industry – every component of the watch is produced from recycled materials.”

Diana Culillas, Secretary General of the Swiss Association for Better Gold (SBGA)a non-profit network of industry, finance and other service providers that supports the creation of responsible gold value chains, from mine to market, explained how identifying no-go areas is essential to circular business models.

She said: “Circularity starts with responsible sourcing, from the beginning of the value chain with extraction and innovation, to the end of product life (assembly and packaging). Certain types of origin are prohibited for us; this first happened with rubies and diamonds and is now happening with other materials.

Partnerships are the engine of change

Increasingly, brands are realizing that they cannot operate circular and sustainable transformations alone: ​​partnerships and ecosystems are essential.

Cullilas explained how the SBGA is collaborating on gold sourcing, helping brands increase the supply pool of positive impact gold (both socially and environmentally) available to luxury players.

“We are an industry association, not activists, so not your usual NGO,” she explained. “We crystallize the needs of the players in the sector in their supply chain.

“Gold demand is up 33% in 2022, and recycled gold is limited in supply – representing at best around 17% of available gold. Some of it is e-waste — it could be from iPhones, for example — and we have no idea what the conditions are for that particular source.

The SBGA, Culillas said, contributes to a lower carbon footprint, as the footprint in artisanal and small-scale mining (ASM) is smaller than in large-scale mining – some 4,000 tons of emissions per kg of gold, compared to 13,000 tonnes.

Panerai’s partnership with UNESCO is important.

“He achieves two goals,” Pontroué explained. “To make the younger generations aware of the positive impact of luxury and to be in contact with hundreds of scientists. No one has all the solutions, and we need science.

Zenith also manages partnerships that help the brand upstream, but also downstream with the creation of products. Desgeorge explained how his Nona Source Project transforms surplus fabrics from the LVMH Fashion & Leather Goods Houses into watch straps. He also collaborates with LVMH Station Fthe largest start-up campus in the world in Paris which seeks to build innovative solutions for the luxury of tomorrow.

When it comes to the certified pre-owned watch sector, Watchfinder is growing rapidly. the company offers multiple circularity solutions based on reuse and repair to brands in the downstream (retail) space. Bowling described how collaborating with other watch brands is the essence of the company’s work.

“More brands are approaching us to develop take-back programs,” he said. “These are now operational in over 80 Panerai, Cartier, Piaget, Jaeger-LeCoultre, IWC, A Lange & Söhne, Roger Dubuis, Vacheron Constantin and Montblanc boutiques in the UK, Switzerland, US, Hong Kong, France and Germany. . But the circularity of these watches really depends on consumer behavior.

The market for second-hand luxury items – mainly watches and jewelry – is growing at 8% per year, which is faster than the entire luxury industry. Experts expect the second-hand market to grow 8-10% per year through 2025, reaching annual sales of between $29 billion and $32 billion. This represents an increase from 18 billion dollars in 2019. In contrast, McKinsey predicts that the market for new watches will only grow by 1 to 3% per year during the same period.

The second-hand market alone cannot solve all of the industry’s sustainability issues. However, if good service is provided with these used parts, they are usually much cheaper, attracting a whole new segment of customers in the watch industry, Bowling said, also pointing out that this does not reduce demand. new watches. Therefore, unless the first-hand circuit becomes circular and sustainable, the goal of 1.5 degrees Celsius by 2050 will become unachievable.

Solve the challenges ahead

The watch industry must also continue to appreciate the differences in consumer trends from generation to generation.

“Millennials and older generations are absolutely interested in environmental topics,” Panerai said. But it’s different in the case of future consumers, especially generation Z. When we talk to them, we realize that the feeling is totally different. An interesting question we received was, “Do we still need the packaging?” We can use what we already have or at the very least we just need a travel pouch.

Also, sustainable materials don’t always perform well in terms of meeting luxury standards, so we need to keep innovating and be patient,” added Desgeorge, who also called for more vintage timepieces to be sourced.

Another challenge is to combat the secrecy so inherent in the luxury industry – and which has traditionally given it much of its appeal – through transparency.

Pontroué explained how, last year, Panerai launched an open-source project, disclosing the full list of engineers and suppliers who worked with them to create their concept watch, the eLAB-ID.

“The aim was to encourage anyone in the watch industry to move towards a watch industry centered on sustainability,” he said. “The concept of opening came from highlighting the ten suppliers. We have also disclosed our protocols for selecting these vendors to our competitors. We want to help the industry become cleaner.

Indeed, the industry is moving towards creating a common pool of industry best practices and that is good news for all.

Some of the problems to be solved are organizational – most importantly, governance needs to be in place to drive the transformation of circularity and sustainability internally – while others are caused by the limits of our current knowledge and those of innovation.

Perhaps most important is that brands are constantly revisiting the issue of financial incentives and ensuring that they are adhered to throughout the system.

In the coming years, expect a lot more innovation in this space.

]]>
Best Watch Brands 2022: From Affordable Designers to Swiss Designers https://kitewatch.com/best-watch-brands-2022-from-affordable-designers-to-swiss-designers/ Thu, 05 May 2022 12:20:36 +0000 https://kitewatch.com/best-watch-brands-2022-from-affordable-designers-to-swiss-designers/ Watches offer both functionality and a sartorial statement. But navigating the world of watches can be quite daunting, whether because of the varied vocabulary – from the balance wheel to the tourbillon – or the sheer amount of choice. When it comes to buying a watch, everyone is likely to have a slightly different opinion. […]]]>

Watches offer both functionality and a sartorial statement. But navigating the world of watches can be quite daunting, whether because of the varied vocabulary – from the balance wheel to the tourbillon – or the sheer amount of choice.

When it comes to buying a watch, everyone is likely to have a slightly different opinion. Maybe you would prefer something high-end, for example, a Omega? Or maybe you like finding new independent designers, such as Olivier Meylan. And while over the decades some models have been more preferable than others, as a rule of thumb, whichever watch you choose comes down to your personal style.

But, as with any investment, there are a few things to consider. First you’ll want to set your price, luckily there are a number of brands selling models around £100 which are well made and could easily pass for almost ten times that price.

Another important factor is how you want your watch to move – if you want extremely accurate timekeeping you’ll need to choose between quartz (battery powered and most accurate), mechanical (hand-wound watches) or automatic (also a mechanical watch). , but it continues to operate without being manually wound daily). But if you’re investing purely on the basis of aesthetic appeal, that’s not something you need to worry about.

One final design feature we recommend paying attention to is face size. If you’re a man, it’s common to go for a 40mm for something big or 36mm for a smaller dial. Meanwhile, women tend to go for something smaller, usually around 28-36mm.

Read more:

Above all, your watch should be an extension of yourself. So, to help you in your search for your new daily outfit, here you will find some of the best watch brands in the industry that offer timeless designs. From British designers to Swiss manufacturers, consider this your ultimate guide.

Affordable watch brands

Olivier Meylan

(Olivier Meylan)

Drawing on his traditional Swiss watchmaking roots, David Meylan founded Olivier Meylan. Despite being a relative newcomer, he has certainly made waves and can already count Russel Kane and England rugby players among his fans. And its list of models includes both men’s and women’s watches.

Our favorite is the Gamer’s Edition (£299, Oliviermeylan.com). It has a Swiss quartz movement at its base and an eye-catching design, complete with a blue face. However, this is a limited run, so you’ll want to get your hands on it now. For women, we think all-black jewelry (£179, Oliviermeylan.com) is elegant and sophisticated and will go with everything.

Visit Oliviermeylan.com now

Larsson & Jennings

Drawing inspiration from modern Swedish designs, Larsson & Jennings is the perfect destination if you’re looking for a classic, minimalist watch. Our favorite from the brand is the mini boyfriend (£199, Larssonjennings.com), its two-tone design gives it a high-end look and we love that the date is displayed on the dial, which isn’t always common with smaller women’s watches.

Visit Larssonjennings.com now

Rotary

(Rotary)

Founded in 1895, Rotary is a good choice if you’re looking for something reliable, but also affordable. With many different offers for Men and women – including, leather straps (£129, rotarywatches.com), mother-of-pearl faces (£259, rotarywatches.com) and an automatic diver’s watch (£249, rotarywatches.com) – There is something for every taste.

Our favourite? The Windsor women’s watch (£175, rotarywatches.com). It has an elegant, almost vintage look, and it manages to transform even the simplest outfits. Rotary is truly a great destination that is surprisingly friendly.

Visit Rotarywatches.com now

cluse

With a full range of different options, from minimalist to bold statements, Cluse watches are designed in-house. Whether you prefer something traditional like this black leather strap (£76, Cluse.com) or something a bit bulkier, like this steel design (£160, Cluse.com), it has you covered at an affordable price.

Visit Cluse.com now

Rosefield Watches

(Rosefield)

It’s yet another affordable brand on a mission to prove that a watch doesn’t have to cost thousands of dollars to look and feel premium. If it’s jewelry you’re looking for, we can’t recommend the brand’s Octagon XS studio gold (£139, Rosefieldwatches.com), it offers something a little different, while still being eye-catching. Rosefield also has a range of more classic designs, such as this duotone ace (£109, Rosefieldwatches.com), which at 33mm is ideal if you’re looking for something a little bigger.

Rosefieldwatches.com

Casio

If you are looking for a digital watch, Casio is the brand to know. His vintage designs are hugely popular, our favorite being this simple gold watch, the LA670WEGA-9EF (£49.90, Casio.co.uk). While it’s not the catchiest name, it’s definitely one of the brand’s most classic offerings.

Visit Casio.co.uk now

Timex

While Timex has established itself as a great brand for attention to detail and craftsmanship, it also leads the way when it comes to making watchmaking more accessible. The Easy Drive (£54.99, Timex.com) is a bracelet design and has a slim profile and great weight. With many high-end models to choose from, it really is one to remember.

Visit Timex.co.uk now

Sample

(Swatch x Omega)

The Swiss manufacturer Swatch has a reputation for designing some of the most affordable watches on the market. For this brand, think fun, bold colors and playful silhouettes. Its latest release in partnership with Omega – the Moonwatch collection – really took the brand to new, out of this world heights. The watches, which take inspiration from Omega’s speedmaster moonwatch, are certainly one of the hottest in the world right now and there are 11 colors to choose from, each named after planets in the solar system.

Visit Swatch.com now

British watch brands

Bremont

Flag bearer of British watchmaking, Bremont is one of the favorites. When it was founded, it created pilot’s watches and has since manufactured watches for over 400 military units around the world. But the heart of the brand is that all of its designs are made in England. With luxury collections for men and womenthe ALT1-Z (from £4,695, Bremont.com) is to watch. It was designed for travelers around the world, allowing you to view both local time and world time.

Visit Bremont.com now

Swiss watch brands

rolex

This British-born Swiss watch designer needs no introduction. As one of the “big four” premium watchmakers, it is the most recognized in the world and has a solid range of models, from blingy models to more understated options. Likewise, watches hold up, and sometimes even increase in value.

The Submariner (£7,150, rolex.com) is one of the brand’s most popular designs and we can totally see why. It is made from a particular type of steel developed by the brand to prevent corrosion and is a must. Inside, you’ll find a self-rotating mechanical ticker with a 70-hour power reserve.

Visit Rolex.com now

Breitling

(Breitling)

Breitling tends to offer more affordable watches compared to Rolex, but of course that doesn’t mean their standards are anything but extremely high. For a real investment though, it’s the Navitimer B01 Chronograph 41 (£6,850, Breitling.com) which showcases the brand’s mechanics and is one of its most recognizable timepieces.

Visit Breitling.com now

Longines

Rich in history, Longines has over 200 years of watchmaking under its belt, so it’s definitely worth knowing. the dolcevita collection is simply stunning, with this leather (£1,160, Longines.com), a small quartz watch serving as a well-priced timepiece that you will cherish forever.

Visit Longines.com now

You sleep

Founded by Rolex-renowned Hans Wilsdorf, you can expect a similar level of expertise here as the high-end designer, but with watches at slightly more affordable prices. For something that will add serious sophistication and glamor to your outfit, it has to be the clair de rose (£2,230, Goldsmiths.co.uk), with an impressive and sleek design, driven by a mechanical self-winding movement.

Visit Tudor.co.uk now

Omega

Worn by everyone from James Bond to the first men to walk on the moon, across brands, Omega is steeped in heritage. The brand has five main collections – seaman, speed master, constellation, globe master and city, or deville, watches. There are few timepieces that rival its Seamaster Diver 300m (£4,840, Omegawatches.com) – it pays homage to the brand’s history and wonderfully demonstrates its know-how.

Visit Omegawatches.com now

Tissot

(Tisset)

Although positioned in the high-end market, Tissot offers some of the most affordable prices without compromising on its high quality. It’s a great entry point to dip your toes into luxury watches. One of our favorites is his brand new seastar (£330, Goldsmiths.co.uk), which is a diver’s watch that would put a new finish on the simplest of outfits. It’s fair to say we’re obsessed.

Visit Tissotwatches.com now

Tag Heuer

Although it has been associated with all things sporty, the mid-range luxury brand Tag Heuer also offers more contemporary and modest designs. The Tag Heuer Link Watch (£2,250, Tagheuer.com) has a slim 32mm steel case that looks delicate but still quite showy.

Visit Tagheuer.com now

German watch brands

Glashütte Original

Glashütte is known as the cradle of German watchmaking and this is where this brand was founded. Although now owned by Swatch, it has retained its independent spirit and is considered one of the most creative watch brands in the industry. Its movements are entirely made in-house in accordance with the traditions of the eponymous city and in terms of design, there is something for everyone. From fashion-forward sporty options to something you can wear to complement your black tie.

Visit Glashutteoriginal.com now

Japanese watch brands

Seiko

(Seiko)

With some of the most affordable, yet excellent automatic watches from Japanese brands, Seiko has led the way in watchmaking innovation since its inception in 1881. The large Seiko Quartz Snowflake (£2,000, Goldsmiths.co.uk) features steel links that have a strong yet lightweight feel. Plus, at 37mm, it’s a slightly larger option without being obtrusive.

Visit Seikoboutique.co.uk now

Discount Codes

For the latest watch discounts and other accessory deals, try the links below:

Looking for something electronic? Read our review of the best smartwatches that do more than tell the time

]]>
Six budget watches from young and emerging watch brands – https://kitewatch.com/six-budget-watches-from-young-and-emerging-watch-brands/ Sun, 24 Apr 2022 07:00:00 +0000 https://kitewatch.com/six-budget-watches-from-young-and-emerging-watch-brands/ The ease of starting a watch brand from scratch has never been easier. It’s still not a simple process, but the availability of information online, along with social media marketing and crowdfunding, has definitely lowered the barriers to entry. This is evident with the proliferation of micro-brands that have sprung up in the space over […]]]>

The ease of starting a watch brand from scratch has never been easier. It’s still not a simple process, but the availability of information online, along with social media marketing and crowdfunding, has definitely lowered the barriers to entry. This is evident with the proliferation of micro-brands that have sprung up in the space over the past few years.

Beyond just creating relatively seamless homages and pieces, many brands have started to step up their game to produce incredible timepieces at a modest price. This is undoubtedly due to increased competition, as well as the maturity of collectors who are no longer satisfied with ordinary watches. As collectors and enthusiasts, we certainly couldn’t be happier with the progress.

In this week’s article, we think this might be a great opportunity to showcase what some of these smaller-scale startups have to offer. For our selection, we will not only focus on value, but also on aspects such as the finish and the originality of the design. These are the same factors collectors look for, and we’d like to use the same set of guidelines to ensure a selection aligned with our readers.

So what are some of the watches we’ve selected? Let us find out!

Wen Perception Workshop

We start the article with the new Atelier Wen Perception, which incidentally launched earlier this week.

Perception is the inspiration behind this week’s article. We were largely impressed with what the brand has to offer – a well-made watch with a superb guilloche dial. The latter especially impressed us a lot, especially since it was made in collaboration with a Master Craftsman, who notably needs about eight hours of work to produce a single guilloche dial.

Given the reception given to the timepiece when it was launched, its popularity is beyond doubt. Collectors recognize quality when they see one, and Perception has successfully showcased it. Its original price of US$2,588 (about S$3,548) might be a little higher than most micro-brands, but we think the watch offers tremendous value (especially at its premium price). -early US$2,088). We’re really excited to see the newest chapter of Atelier Wen, and will surely keep our eyes peeled for their future offerings.

anOrdain Model 2 mkII

Then we have another interesting young builder from Scotland. Introducing the new anOrdain 2 mkII model.

Launched three years ago in 2019, the Model 2 is anOrdain’s interpretation of a classic field watch. What is interesting with the brand is the incorporation of a great fire enamel dial, produced in-house by each of the brand’s five master enamellers. The end result is a rather pure and smooth dial, in which it is further enhanced by an ultra-readable and simple dial.

Beyond that, anOrdain had used an upgraded Sellita SW210-1+ movement with the Incabloc shock protection system, along with syringe-shaped needles that are produced with an elaborate process that spans three different sites and manufacturers. The attention to detail is immense.

The new anOrdain Model 2 mkII is available in medium (36mm) and large (39.5mm) sizes, and they are priced at £1,700 (approx S$2,994) and £1,850 (approx S$3,258) ) respectively. Given their limited production size (at 500 pieces per year) and the quality of the timepieces, these watches are surely hard to find.

Work and Day Morning Blue Moon Email

Travail et Jour, a micro-brand based in Singapore, is a small watch manufacturer like no other.

The brainchild of the business is Jeremy Moi, a young entrepreneur who was interested in watches. Its star piece, the Matin Blue Moon Enamel, is a work of art. As its namesake suggests, the watch features an incredible great fire enamel dial. The dial is produced in his own workshop, after he had the opportunity to learn about enamelling with a local enameller in the costume jewellery.

The best part of it? The 39.5mm watch is priced at S$2,000. It’s by no means a cheap piece if we’re talking micro branding, but for a watch with an enamel dial it offers tremendous value. For someone who looks at craftsmanship and artistry, the Matin Blue Moon Enamel is definitely a timepiece worth considering.

Dietrich Skin Diver SD-1

For some collectors, Dietrich is a brand that might ring a bell – they are, after all, known for their funky, esoteric timepieces at the turn of the last decade. Now, with the Skin Diver SD-1, Dietrich seeks to take the brand in a new direction.

The 38.5mm timepiece, produced for casual divers without the use of proper diving equipment, offers an attractive alternative in the tool watch scene. Featuring a glossy gradient dial and integrated strap, the Skin Diver SD-1 offers a more contemporary take on a category of watches that are generally more “serious” in look and shape.

Design aside, we think the Skin Diver SD-1 is also a fairly well-built piece. The quality is pretty decent, and it definitely punches above its weight at this price. The watch retails for US$1,050 (about S$1,440), and we think it’s a great option for someone looking for a tool watch that’s a bit different from the crowd.

Gorilla Fastback GT Drift “Elise”

As the brainchild of Octavio Garcia and Lukas Gopp, Gorilla aims to target adventurous watch collectors with their unusual take on watches. The 44mm Fastback GT Drift “Elise” notably achieved this with the elusive “wandering hours” mechanism – typically seen on high-end independent brands such as Urwerk and H. Moser & Cie.

The Fastback GT is powered by an ETA 2824-2 movement, coupled to a Vaucher module. Using such a combination ensures that Gorilla can keep its prices modest, while allowing consumers to enjoy an unusual complication without compromising on quality or performance. Additionally, the self-winding movement beats at 28,800 bph and has a power reserve of approximately 36 hours.

The Gorilla Fastback GT Drift “Elise” is limited to a production run of 350 pieces, and this special model has a case made of four different materials: Ceramic, Aluminum, Titanium and Carbon Fiber. It is priced at S$5,088 which is a good price for a conversation piece with a very rare complication to boot.

Option OPH786

The idea of ​​producing well-made watches at an affordable price is a noble but difficult act. However, Ophion’s Miguel Morales Ribas might have other ideas.

The Ophion OPH786 is one of those brilliant watches. Inspired by vintage pocket watches, the OPH786 aims to incorporate traditional touches with modern elements found on high-end watchmaking. The result is a stunning piece, with stunning touches such as CNC machining guilloche dial and hand-hammered Technotime movement. Finishing is pretty much a key aspect of the OPH786, and we’re happy to say that Ophion lives up to the execution.

The initial series of the OPH786 was priced at €1,890 (about S$2,880), but we understand that this series has been sold out. The OPH 786 BIKES – priced at €3,150 (about S$4,800) – is perhaps the next best alternative. Either way, you know you’re getting a great piece, at a relatively reasonable price.

Final Thoughts

As collectors become more discerning, especially with the availability of information online, mass-produced watches from third-party vendors simply don’t do the trick anymore. Collectors certainly want more, and brands need to do a lot more to appease their customers’ appetites.

In order to conquer the market (and the hearts) of collectors, many brands have tried to stand out with differentiated products. In today’s article, we have seen many micro brands (or young emerging brands) that offer complications or complex artistic techniques in the production of their timepieces. Given the popularity of some of these watches, we can assume that collectors and enthusiasts appreciate these features and are willing to pay extra for them.

We’re certainly impressed with some of these offerings, and take comfort in knowing that these watches are being well received. We hope this will continue to motivate brands (especially younger ones) to move away from cookie-cutter pieces and instead seek to add value through different features or complications. In fact, big boys should start taking inspiration from this book.

]]>