Grand Prix Preview: 11 GPHG-Nominated Watch Brands You’ll Discover at WatchTime New York 2021 | WatchTime

WatchTime Paris 2021 is less than two weeks away, October 22-24, and with over 25 fantastic brands showcasing their latest watches, we couldn’t be more excited to see you soon at Gotham Hall in Midtown Manhattan.

Of the watch brands exhibiting at the event, 11 received one or more nominations for this year’s Grand Prix d’Horlogerie de Genève (GPHG), often referred to as “The Oscars of Watchmaking”, the most important award ceremony in the field of watchmaking. industry, in which receiving even just one nomination is considered a serious achievement.

While the 2021 GPHG winners won’t be announced until November 4, you can see many of the nominees even earlier, live and in person at WatchTime New York. Scroll down for the full list of featured watches.

Armin Strom

Aiming to highlight »women’s fine watchmaking,” the Armin Strom Lady Beat Manufacture Edition White combines cutting-edge style with versatile wearability, resulting in an uncompromising timepiece that breaks new ground in the world of mechanical watchmaking.

Bovet 1822

Addressing the of the House well-documented know-how in the field of high-end women’s watches, Bovet 1822 was nominated for two awards in 2021. The first, in the ladies open group, is the Miss Audrey Sweet Art, a delicate beauty with a dial made of crystals of pure sugar; the second, in the Ladies’ Complication group, is the Recital 23a creative moon-phase timepiece that is also Bovet’s first women’s timepiece to feature its famous “writing slope” case shape.


Chopard received three nominations. The first is for the LUC Women’s Flying T Twin, a tourbillon set with diamonds with a stop-seconds function; the second for LUC Quattro Spirit 25which celebrates 25 years of in-house watchmaking with the manufacturingand the third for the The power of the flowers jewelry watch that embodies paradise on the wrist.

Grand Seiko

Like Bovet, Japan Grand Seiko also received two nominations in 2021. One recognizes the Heritage Hi-Beat “White Birch” Ref. SLGH005 for its incredible dial, finish and 80-hour movement; the other honors yellow gold Recreation of the first Grand Seikowith its vintage style combined with ultra-thin modern execution, as a competitor in the “Iconic” category.


Ultra-creative watchmaker MB&F is no stranger to critical acclaim (and in some quarters) for its innovative mechanical work, and so it’s no surprise the indie brand received not one, not two, but Three GPGH nominations this year.

In the general men’s category is the updated Legacy Machine 101with its colorful blue dial, while the Men’s Complication category includes the double hour design of the LMX Titanium. Finally, the LM SE Eddy Jaquet “Around the world in eighty days”, depicting a scene from Jules Verne’s famous novel, competes within the “Métiers d’Art” group.


swiss watchmaker Zenith received considerable attention this year for the renewal of its famous Chronomaster collection. Fittingly, the brand received two nominations for models at the forefront of the revival. One is vintage influenced Chronomaster Revival A386 Manufacture; the other is looking to the future Chronomaster Sports.

From Bethune

From Bethune is probably best known for its innovative tourbillon watches and, unsurprisingly, received a nomination for one of its most prominent examples in recent memory, the DB Type Two Tourbillona very limited timepiece with a two-sided rotating dial.

Massena Laboratory

The “Challenge” category is one of the most interesting competitions at the GPHG, and WatchTime is delighted to welcome Massena Laboratory and its nominee in the group at WatchTime New York 2021. The uni racer is a suave 21st century take on a mid-century chronograph design known as the “Big Eye”.

Arnold and son

Having gained fame for its striking three-dimensional dials, Arnold and son earned a GPHG nomination for one of his most recent and impressive: the Luna Magnawhich features the world’s largest three-dimensional moon phase display ever installed in a wristwatch.


Watchmaker based in Holstein Oris had a pivotal year in 2021, and the GPHG recognized the brand’s diverse achievements with nominations for two of its most popular recent launches.

The first is the Aquis Date Caliber 400 41.5mmnotable for its namesake in-house movement, while the second is the Divers Sixty-Five Cotton Candy, an eye-catching bronze diver made even more so by its “soft” pink dial.


While Grand Seiko received two nominations this year, its sister brand Seiko also attracted attention for its year of captivating horology. Japanese watchmaker’s solitary nomination is for vintage revival Recreation of King Seiko KSK, which takes its place among the six watches in the running for the GPGH “Petite Aiguille” prize.

Many of these GPHG-nominated watches, along with many other horological masterpieces, will be on display at WatchTime New York 2021. To see these coveted creations in person, don’t delay; order your tickets here!

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