Luxury watch brands are paying millions of tennis stars like Djokovic, Nadal and Serena Williams to wear expensive watches – The Irish Sun

TODAY’s tennis stars are a sponsor’s dream, especially when it comes to watch companies.

Luxury brands like Rolex, Audemars Piguet and TAG Heuer have all joined a host of returning stars at Wimbledon this year, paying them huge sums to promote their watches.

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The best tennis players in the world wear the most expensive watchesCredit: Getty Images – Getty
    Roger Federer is a Rolex brand ambassador

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Roger Federer is a Rolex brand ambassadorCredit: Copyright 2017 Associated Press. All rights reserved.

Many will wear them on court, often if they have won a Grand Slam and can be photographed showing off the expensive jewelry as they lift a trophy.

But who wears what and how much do their watches cost?

RAFAEL NADAL

Richard Mille RM27-04, £780,000

In 2010, Nadal signed a lucrative contract with the Swiss watchmaker, and their relationship has continued to this day – although the injured star is absent from SW19 this year.

The Spaniard is often seen wearing Richard Mille watches as he plays, including a record-breaking £780,000 RM27-04 Tourbillon model at Roland Garros last year.

Weighing just 20 grams, it won’t weigh Nadal’s wrist down. And it can withstand 10,000 G of force.

    Rafael Nadal wore £780,000 RM27-04 at Roland Garros in 2020

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Rafael Nadal wore £780,000 RM27-04 at Roland Garros in 2020

SERENA WILLIAMS

Audemars Piguet Royal Oak Shore, £45,000

When you’re one of the most influential people in the world of sports, luxury companies pounce on you.

Audemars Piguet, a favorite of Premier League footballers, recruited Serena as their brand ambassador in 2014.

She regularly wears their Royal Oak Shore model when out in action, and it’s priced at around £45,000.

And in 2017, they lent Serena an Audemars Piguet Diamond Outrage worth an astonishing £1million for that year’s Met Gala. She must be a great customer.

    Serena Williams is regularly seen on the court wearing an Audemars Piguet Royal Oak Shore watch

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Serena Williams is regularly seen on the court wearing an Audemars Piguet Royal Oak Shore watch

NOVAK DJOKOVIC

Hublot Big Bang Meca-10 Blue Ceramic, £19,100

He is number one in the world and he is way ahead in the watch game.

In 2021, the Serb signed a contract with Hublot – for an unspecified amount – thus joining Pelé, Kylian Mbappé, Usain Bolt and Dustin Johnson who have agreements with the brand.

At the Rolex Paris Masters he wore their Big Bang Meca-10 Blue Ceramic worth nearly £20,000.

It will certainly be the beginning of a long, beautiful and fruitful relationship.

    Novak Djokovic is Hublot's new ambassador

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Novak Djokovic is Hublot’s new ambassador

ROGER FEDERER

Rolex GMT-Master II, £11,000

As a longtime ambassador for the Swiss luxury brand, Federer has been pictured lifting a trophy in a variety of expensive watches.

Perhaps most important was his Datejust II which he wore after breaking Pete Sampras’ all-time Grand Slam record in 2009.

He is also a fan of the GMT-Master II, which has a price tag of around £11,000.

Federer is believed to be paid around £5million a year by Rolex to sell his products.

    Federer wears the GMT-Master II which is priced at around £11,000

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Federer wears the GMT-Master II which is priced at around £11,000

ANDY MURRAY

Match Point Rado Hyper Chrome Automatic Chronograph, £3,370

The 2013 and 2016 Wimbledon champion – returning to singles action this year after a four-year absence – is said to earn £1million a year for wearing Rado watches.

And he’s usually on point when it comes to his choice, opting for their Hyper Chrome model on the court.

But the last time he lifted the trophy at the All England Club, he got himself into trouble after his epic victory.

Murray strapped the watch on to appease his sponsors, but forgot it was self-winding and needed time to adjust to the wearer’s wrist.

That meant it was around five o’clock when he was snapped in winning mode. Whoops.

    Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but it was embarrassingly telling the wrong time

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Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but it was embarrassingly telling the wrong time

MARIA SHARAPOVA

TAG Hour Formula 1 Lady, £1,900

When the Russian tennis sensation was banned from the sport after failing a drug test in 2016, TAG Heur was in talks to negotiate a new sponsorship deal with Sharapova.

However, they quickly withdrew their offer and a business partnership started in 2004 came to an end.

Sharapova often preferred the on-pitch Aquaracer model which cost £1,200, and the off-pitch Formula 1 Lady which is valued at around £1,900.

Now retired, the 2004 teenage champion won’t be competing on the grass this year, but is still a hit off the court with her expensive pieces.

    Maria Sharapova was previously a TAG Heuer ambassador before her drug ban and wore a £1,900 Formula 1 Lady watch

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Maria Sharapova was previously a TAG Heuer ambassador before her drug ban and wore a £1,900 Formula 1 Lady watch

STAN WAWRINKA

Audemars Piguet Royal Oak Shore Diver, £18,000

Stan the Man is another fan of the Audemars Piguet Royal Oak Shore watch, often seen wearing its Diver Chronograph which is priced at around £18,000.

Their relationship began around 2014, and in 2017 Swiss star Wawrinka was caught up in an exclusive marketing campaign for the brand.

He also posted images on social media visiting the company’s headquarters in the village of Le Brassus in the Vallée de Joux in the canton of Vaud just to see how the watches are made. That’s dedication.

    Stan Wawrinka is an Audemars Piguet brand ambassador, like Serena Williams, wearing their Royal Oak Shore watch

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Stan Wawrinka is an Audemars Piguet brand ambassador, like Serena Williams, wearing their Royal Oak Shore watch

ALEXANDER ZVEREV

Richard Mille RM67-02, £105,000

The German tennis poster has been sponsored by the Swiss luxury watch brand since 2016.

And it’s all thanks to his friend Nadal, who recommended Zverev to Mille – calling him the future of the game.

In 2018, Zverev then presented the RM67-02 watch, with an astonishing price tag of around £105,000 at a show in Monte Carlo.

It has a weight of only 32 grams and is made of ultra-light and strong TPT carbon quartz, so it is also robust. He also wears it on the court, matching the straps to his outfit.

    Alexander Zverev wears £105,000 Richard Mille watch when in action

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Alexander Zverev wears £105,000 Richard Mille watch when in action

CAROLINE WOZNIACKI

Rolex Daytona, £113,950

Another who has retired, the former world number one has been with Rolex since 2010, which got her just as she was beginning her rise in the game.

And when she won her first Grand Slam title in 2018 – beating Simona Halep at the Australian Open – she showed off a sparkling Rolex Daytona with a diamond-paved dial and baguette-cut diamond bezel.

This watch has an amazing value of £113,950. Not bad if you can get it.

    Caroline Wozniacki donned a £113 Rolex when she won her first-ever Grand Slam title

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Caroline Wozniacki donned a £113 Rolex when she won her first-ever Grand Slam title

DOMINIQUE THIEM

Rolex Daytona Chronograph, £14,000

When it comes to professional tennis, Rolex clearly has some of the best covered players in the sport.

Currently ranked fifth in the world but out of Wimbledon with a wrist injury, Austrian star Thiem is just another – and he’s sporting two different looks.

We saw the star wearing a stainless steel and ceramic Daytona Chronograph with a sleek black dial worth around £14,000.

He also prefers a stainless steel Submariner, which costs around £9,000.

    Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph worth around £14,000 as he arrives at the airport for Wimbledon

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Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph worth around £14,000 as he arrives at the airport for Wimbledon
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