Luxury watch brands are paying millions of tennis stars like Djokovic, Nadal and Serena Williams to wear expensive watches – The Irish Sun
TODAY’s tennis stars are a sponsor’s dream, especially when it comes to watch companies.
Luxury brands like Rolex, Audemars Piguet and TAG Heuer have all joined a host of returning stars at Wimbledon this year, paying them huge sums to promote their watches.
Many will wear them on court, often if they have won a Grand Slam and can be photographed showing off the expensive jewelry as they lift a trophy.
But who wears what and how much do their watches cost?
Richard Mille RM27-04, £780,000
In 2010, Nadal signed a lucrative contract with the Swiss watchmaker, and their relationship has continued to this day – although the injured star is absent from SW19 this year.
The Spaniard is often seen wearing Richard Mille watches as he plays, including a record-breaking £780,000 RM27-04 Tourbillon model at Roland Garros last year.
Weighing just 20 grams, it won’t weigh Nadal’s wrist down. And it can withstand 10,000 G of force.
Audemars Piguet Royal Oak Shore, £45,000
When you’re one of the most influential people in the world of sports, luxury companies pounce on you.
Audemars Piguet, a favorite of Premier League footballers, recruited Serena as their brand ambassador in 2014.
She regularly wears their Royal Oak Shore model when out in action, and it’s priced at around £45,000.
And in 2017, they lent Serena an Audemars Piguet Diamond Outrage worth an astonishing £1million for that year’s Met Gala. She must be a great customer.
Hublot Big Bang Meca-10 Blue Ceramic, £19,100
He is number one in the world and he is way ahead in the watch game.
In 2021, the Serb signed a contract with Hublot – for an unspecified amount – thus joining Pelé, Kylian Mbappé, Usain Bolt and Dustin Johnson who have agreements with the brand.
At the Rolex Paris Masters he wore their Big Bang Meca-10 Blue Ceramic worth nearly £20,000.
It will certainly be the beginning of a long, beautiful and fruitful relationship.
Rolex GMT-Master II, £11,000
As a longtime ambassador for the Swiss luxury brand, Federer has been pictured lifting a trophy in a variety of expensive watches.
Perhaps most important was his Datejust II which he wore after breaking Pete Sampras’ all-time Grand Slam record in 2009.
He is also a fan of the GMT-Master II, which has a price tag of around £11,000.
Federer is believed to be paid around £5million a year by Rolex to sell his products.
Match Point Rado Hyper Chrome Automatic Chronograph, £3,370
The 2013 and 2016 Wimbledon champion – returning to singles action this year after a four-year absence – is said to earn £1million a year for wearing Rado watches.
And he’s usually on point when it comes to his choice, opting for their Hyper Chrome model on the court.
But the last time he lifted the trophy at the All England Club, he got himself into trouble after his epic victory.
Murray strapped the watch on to appease his sponsors, but forgot it was self-winding and needed time to adjust to the wearer’s wrist.
That meant it was around five o’clock when he was snapped in winning mode. Whoops.
TAG Hour Formula 1 Lady, £1,900
When the Russian tennis sensation was banned from the sport after failing a drug test in 2016, TAG Heur was in talks to negotiate a new sponsorship deal with Sharapova.
However, they quickly withdrew their offer and a business partnership started in 2004 came to an end.
Sharapova often preferred the on-pitch Aquaracer model which cost £1,200, and the off-pitch Formula 1 Lady which is valued at around £1,900.
Now retired, the 2004 teenage champion won’t be competing on the grass this year, but is still a hit off the court with her expensive pieces.
Audemars Piguet Royal Oak Shore Diver, £18,000
Stan the Man is another fan of the Audemars Piguet Royal Oak Shore watch, often seen wearing its Diver Chronograph which is priced at around £18,000.
Their relationship began around 2014, and in 2017 Swiss star Wawrinka was caught up in an exclusive marketing campaign for the brand.
He also posted images on social media visiting the company’s headquarters in the village of Le Brassus in the Vallée de Joux in the canton of Vaud just to see how the watches are made. That’s dedication.
Richard Mille RM67-02, £105,000
The German tennis poster has been sponsored by the Swiss luxury watch brand since 2016.
And it’s all thanks to his friend Nadal, who recommended Zverev to Mille – calling him the future of the game.
In 2018, Zverev then presented the RM67-02 watch, with an astonishing price tag of around £105,000 at a show in Monte Carlo.
It has a weight of only 32 grams and is made of ultra-light and strong TPT carbon quartz, so it is also robust. He also wears it on the court, matching the straps to his outfit.
Rolex Daytona, £113,950
Another who has retired, the former world number one has been with Rolex since 2010, which got her just as she was beginning her rise in the game.
And when she won her first Grand Slam title in 2018 – beating Simona Halep at the Australian Open – she showed off a sparkling Rolex Daytona with a diamond-paved dial and baguette-cut diamond bezel.
This watch has an amazing value of £113,950. Not bad if you can get it.
Rolex Daytona Chronograph, £14,000
When it comes to professional tennis, Rolex clearly has some of the best covered players in the sport.
Currently ranked fifth in the world but out of Wimbledon with a wrist injury, Austrian star Thiem is just another – and he’s sporting two different looks.
We saw the star wearing a stainless steel and ceramic Daytona Chronograph with a sleek black dial worth around £14,000.
He also prefers a stainless steel Submariner, which costs around £9,000.