Luxury watch brands pay Wimbledon stars like Djokovic, Nadal and Serena Williams millions to wear their most cherished designs

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TODAY’s tennis stars are a sponsor’s dream, especially when it comes to watch companies.

Luxury brands like Rolex, Audemars Piguet and TAG Heuer have all sided with a host of stars returning to Wimbledon this year, paying them huge sums to promote their timepieces.

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The world’s best tennis players wear the most expensive watchesCredit: Getty Images – Getty
    Roger Federer is Rolex brand ambassador

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Roger Federer is Rolex brand ambassadorCredit: Copyright 2017 The Associated Press. All rights reserved.

Many will wear them on the court, often if they’ve won a Grand Slam and can be photographed showing off the expensive jewelry as they lift a trophy.

But who wears what and how much do their watches cost?

RAFAEL NADAL

Richard Mille RM27-04, £ 780,000

In 2010, Nadal signed a lucrative contract with the Swiss watchmaker, and their relationship has continued to this day – although the injured star is absent from SW19 this year.

The Spaniard often wears Richard Mille watches while he performs, including a record-breaking £ 780,000 RM27-04 Tourbillon model at Roland Garros last year.

Weighing only 20 grams, it does not weigh down Nadal’s wrist. And it can withstand 10,000G of force.

    Rafael Nadal wore an RM27-04 worth £ 780,000 at Roland Garros in 2020

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Rafael Nadal wore an RM27-04 worth £ 780,000 at Roland Garros in 2020

SERENA WILLIAMS

Audemars Piguet Royal Oak Shore, £ 45,000

When you are one of the most influential people in sports, you will have luxury companies pouncing on you.

Audemars Piguet, a favorite among Premier League footballers, recruited Serena as a brand ambassador in 2014.

She regularly wears her Royal Oak Shore model when in action, and it costs around £ 45,000.

And in 2017, they loaned Serena an Audemars Piguet Diamond Outrage worth astonishing £ 1million for that year’s Met Gala. She must be a great customer.

    Serena Williams is regularly seen in the field wearing an Audemars Piguet Royal Oak Shore watch

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Serena Williams is seen regularly on court wearing an Audemars Piguet Royal Oak Shore watch

NOVAK DJOKOVIC

Seiko Astron Solar GPS dual time zone, € 1,495

He may be the number one in the world and return to the All England Club as the defending champion, but he is lagging behind in the game of watches.

In 2014, the Serbian signed a contract with Seiko worth £ 4million per year.

But despite the mega-winnings he gets for Rafa and Roger, his Seiko watch isn’t worth much – with a price tag of just under £ 1,500.

Nevertheless, the watch has a stainless steel case with rose gold coating and black ceramic bezel, sapphire crystal glass and black silicone strap with push button.

    Novak Djokovic wears £ 1,500 Seiko Astron GPS Solar Dual Time

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Novak Djokovic wears Seiko Astron solar GPS for £ 1,500

ROGER FEDERER

Rolex GMT-Master II, £ 11,000

As a longtime ambassador for the Swiss luxury brand, Federer has been pictured lifting a trophy in a variety of expensive watches.

Perhaps most important was his Datejust II which he wore after breaking Pete Sampras’ all-time Grand Slam record in 2009.

He is also a fan of the GMT-Master II, which is priced around £ 11,000.

It is believed that Federer is paid around £ 5million a year by Rolex to sell his products.

    Federer wears the GMT-Master II which costs around £ 11,000

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Federer wears the GMT-Master II which costs around £ 11,000

ANDY MURRAY

Rado Hyper Chrome Match Point Automatic Chronograph, £ 3,370

The 2013 and 2016 Wimbledon champion – back in singles this year after a four-year hiatus – is said to earn £ 1million a year for wearing Rado watches.

And he’s usually on point when it comes to his choice, opting for their Hyper Chrome model on the court.

But when he last won the trophy at the All England Club, he got in trouble after his epic victory.

Murray strapped on the watch to appease his sponsors, but forgot that it was self-winding and needed time to adjust to the wearer’s wrist.

That meant it was about five hours before he was taken in winning mode. Whoops.

    Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but embarrassingly he was indicating the wrong time

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Andy Murray wore a Rado watch when he lifted the Wimbledon trophy in 2016, but embarrassingly he was indicating the wrong time

MARIA SHARAPOVA

TAG Heur Formula 1 Lady, £ 1,900

When the Russian tennis sensation was banned from the sport after failing a doping test in 2016, TAG Heur was in talks to negotiate a new sponsorship deal with Sharapova.

However, they quickly withdraw their offer and a business partnership started in 2004 has ended.

Sharapova often preferred the Aquaracer model on the court which cost £ 1,200, and the Formula 1 Lady off the court which is valued at around £ 1,900.

Now retired, the 2004 teenage champion won’t compete on the grass this year, but is still a hit off the field with her expensive plays.

    Maria Sharapova was once a TAG Heuer ambassador before her drug ban and wore a £ 1,900 Formula 1 Lady watch

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Maria Sharapova was once a TAG Heuer ambassador before her drug ban and wore a £ 1,900 Formula 1 Lady watch

STAN WAWRINKA

Audemars Piguet Royal Oak Shore diver, £ 18,000

Stan the Man is another fan of the Audemars Piguet Royal Oak Shore watch, often seen wearing his Diver Chronograph which is priced at around £ 18,000.

Their relationship began around 2014, and in 2017 Swiss star Wawrinka was photographed in an exclusive marketing campaign for the brand.

He also posted images on social media while visiting the company’s headquarters in the village of Le Brassus in the Vallée de Joux in the canton of Vaud just to see how the watches are made. Now it’s dedication.

    Stan Wawrinka is Audemars Piguet Brand Ambassador, like Serena Williams, wearing their Royal Oak Shore watch

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Stan Wawrinka is Audemars Piguet Brand Ambassador, like Serena Williams, wearing their Royal Oak Shore watch

ALEXANDER ZVEREV

Richard Mille RM67-02, £ 105,000

The German tennis poster has been sponsored by the Swiss luxury watch brand since 2016.

And all because of his pal Nadal, who recommended Zverev to Mille – calling him the future of the game.

In 2018, Zverev then presented the RM67-02 watch, with an astonishing price tag of around £ 105,000 at a trade show in Monte Carlo.

It weighs only 32 grams and is made of ultra-light and durable TPT carbon quartz, so it is also sturdy. He also wears it on the court, matching the suspenders to his outfit.

    Alexander Zverev wears a £ 105,000 Richard Mille watch when in action

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Alexander Zverev wears a £ 105,000 Richard Mille watch when in action

CAROLINE WOZNIACKI

Rolex Daytona, £ 113,950

Another retired from last Wimbledon, the former world number one has been with Rolex since 2010, which had her just as she began her ascendancy in the game.

And when she won her first Grand Slam title in 2018 – beating Simona Halep at the Australian Open – she showed off a sparkling Rolex Daytona with a diamond-paved dial and baguette-cut diamond bezel.

This watch has an astonishing value of £ 113,950. Not bad if you can get it.

    Caroline Wozniacki put a Rolex at £ 113 when she won her very first Grand Slam title

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Caroline Wozniacki put a Rolex at £ 113 when she won her very first Grand Slam title

DOMINIQUE THIEM

Rolex Daytona Chronograph, £ 14,000

When it comes to professional tennis, Rolex clearly has some of the best players in the sport.

Currently ranked fifth in the world but missing Wimbledon with a wrist injury, Austrian star Thiem is just another – and he sports two different models.

We saw the 27-year-old wearing a stainless steel and ceramic Daytona Chronograph with a sleek black dial valued at around £ 14,000.

He also favors a stainless steel Submariner, which costs around £ 9,000.

    Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph valued at around £ 14,000 upon arrival at the airport for Wimbledon

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Dominic Thiem shows off a stainless steel and ceramic Daytona chronograph valued at around £ 14,000 upon arrival at the airport for Wimbledon
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