Mr Porter’s watchmaking collaboration with ten watch brands
Ten watch brands celebrate Mr Porter’s birthday with special editions
Ten watch brands, including Cartier, Jaeger-LeCoultre, Vacheron Constantin and Bell & Ross, celebrate Mr Porter’s tenth anniversary in style
Digital style destination for men, Mr Porter, has announced collaborations with ten watch brands in a timely tribute to mark its tenth anniversary. Baume & Mercier, Bell & Ross, Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Oris, Panerai, Ressence, Roger Dubuis and Vacheron Constantin have each worked with Mr Porter to create a special watch design available in small limited editions, inspired by the number ten.
Vacheron Constantin and Jaeger-LeCoultre developed the concept into a series of watches – for Jaeger-LeCoultre, five engraved Reversos pay homage to cities around the world, while Vacheron Constantin turned to its Les Collectionneurs archive to find ten vintage pieces selected for the birthday.
Collaboration with Mr. Porter
“We appreciate the many special occasions and anniversaries that people tend to gift a luxury watch for, so we thought, what better way to celebrate ours and signify each year with an exclusive watch?” explains Maxim De Turckheim, Senior Fine Watch and Jewelry Buyer at Mr Porter, about the thinking behind the collection. “Mr. Porter strived to create something our customers would enjoy and treasure forever. It was important for us to work with a variety of brands, price ranges and concepts, so what we created for our ten years, ten watches campaign is truly unique to us. From special editions to special projects, you won’t find this anywhere else.
Pieces in the collection include a special iteration of Baume & Mercier’s Clifton model and the aviation-inspired Bell & Ross BR05 Chrono Steel MP10. The extra-large Santos de Cartier limited edition in hand-wound platinum comes with matching cufflinks and an exquisite lacquered wood case, while the IWC Limited Edition Pilot Automatic Chronograph draws its familiar silhouette in bronze. The Oris Diver Sixty-Five watch features a green ceramic bezel, while the Panerai Submersible Azzurro Limited Edition Automatic comes with a matte black dial. Ressence brings the cutting-edge modernity expected of the Type 1 Slim MP2. For Roger Dubuis, the tourbillon is the star of the sporty Excalibur MT Manual Winding Flying Tourbillon.
“We are thrilled to end our tenth anniversary celebrations with such a unique blend of timepieces, all exclusively for Mr. Porter,” adds Managing Director Fiona Firth. “Throughout this year, we have focused on craftsmanship and discoverability, offering our customers a very curated mix of products and brands that embody these pillars. Our 10th anniversary watch collection is a perfect example of this, featuring both small and large manufacturers, each with an individual story to tell. §