Prime time watch repairs: taking the time to see what makes a watch work with Lancashire’s premier watchmaker


Steve Forshaw, Owner of Prime Time Watch Repairs

“I’ve always been one of those kids who loved to take things apart and really see how they worked,” says owner and founder of Prime Time Watch Repairs in Mawdesley. “Watches have always intrigued me and the more I became interested in them, the more I was also interested in their mechanical side.

Fortunately for Steve, a path to the decidedly more professional side of watch repair has always been open and visible: his father Mike himself worked for a watch repair company before starting his own watch repair business with branches in Southport and Liverpool a few decades ago. .

And it was in his father’s businesses that Steve first had the opportunity to familiarize himself with the practicalities of the job, taking apart watches in his early twenties and learning how to perform the technical aspects of the work. repair without damaging a part.

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Steve’s workbench

Always a perfectionist, he has also embarked on a series of courses with the British Horological Institute to hone and truly hone his skills to the highest standards in the industry. As the saying goes, Steve really wanted to know what made watches run. He hasn’t looked back since.

“A lot of the job is solving problems – when you take a watch apart, you have to find the problem and every watch design is different,” says Steve. “You really have it twice on the same day because each watch is a new challenge, so you are constantly being tested. You have to be really patient in this job.

“I think my dad gave me my car and I think it was always almost a possibility that I ended up going and trying to start my own business like he did,” says Steve. “After 20 years of experience, I wanted to do my own thing.

“I’ve been there and it’s been a bit of a whirlwind,” adds Steve, who opened Prime Time Watch Repairs at Cedar Farm in West Lancashire in May of this year. “When the unit became available, it seemed perfect to me: attendance is good but it’s in the countryside and so far everything has gone well, which gave me a real boost of confidence .

A Prime Time repair in progress

“It was certainly a big risk to start the business with Covid, but luckily my wife is very understanding and she knows how motivated I am! “

Having gained a reputation for his outstanding work over the years, Steve’s business has also been strengthened by the constant work of jewelers who trust his steady hand and expertise, which he says has really helped. “Working for yourself in a quiet room means you tend to do a lot more work too! ” he says. “It was a good time to take the plunge and start my own business.

“The best part is when you can return a watch to a customer and their face lights up,” says 35-year-old Steve. I had it restored for her for free because it had such strong sentimental value and she almost cried.

“It’s the kind of high and satisfaction you can get from the job.

“The reaction from the locals that I have had so far has been very pleasant,” adds Steve, born in Ormskirk, himself accredited by the British Horological Institute and recently appointed to the IHB Board of Directors and appointed member. “I’ve even seen people come from as far away as South Wales for a date just by word of mouth which is just overwhelming.

“And to see Cedar Farm come alive again is lovely; it’s such a nice place to work.

As for long-term goals, Steve hopes to grow the business, get into the retail industry, and hire a few staff. But, for now, he’s more than happy with how well everything is going at Prime Time Watch Repairs.

“I really like the job,” he says. “I don’t feel like I’m working sometimes because of the absolute pleasure. “


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