Shah Rukh Khan illuminates Burj Khalifa for the 4th time; Watch the video

Superstar Shah Rukh Khan, the Badshah of Bollywood or affectionately called “King Khan” by his fans is truly a king. The Romance King was featured on Burj Khalifa for the 4th time. He is the only actor in the world to have achieved this feat.

On Wednesday evening, SRK lit up the Burj Khalifa, in a brand campaign for Burjeel Holdings, the UAE’s largest private healthcare operator.

Notably, the “Kal Ho Naa Ho” actor is the brand ambassador of Burjeel Holdings Group, which owns at least 39 hospitals and medical centers under the Burjeel, Medeor, LLH, Lifecare and Tajmeel brands in the UAE and Oman.

The campaign video was projected onto the tallest building in the world. In the video, we can see SRK recounting the health care group’s inspiring journey.

SRK begins the 1 minute 10 video with a tribute to the heroic martyrs of the United Arab Emirates at the national and cultural monument of Wahat Al Karama. Later in the video, SRK also features the iconic Sheikh Zayed Grand Mosque and the group’s flagship facility, Burjeel Medical City.

The Burj Khalifa’s musical fountain first played Shah Rukh Khan’s “Om Shanti Om” music, then the Burjeel Holdings campaign featuring King Khan was broadcast on the Burj Khalifa!

The campaign video was directed by Prashant Issar, who also directed the Dubai Tourism campaign also featuring Shah Rukh Khan.

“We are proud to launch the campaign with superstar Shah Rukh Khan. It symbolizes Burjeel Holdings’ ambition to become a global healthcare leader based in a country that has inspired the world with its compelling growth story,” said Dr. Shamsheer Vayalil, Chairman of Burjeel Holdings.

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