The 20 best watch brands you should know
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The name on a watch face can say a lot. It can represent a range of intangible qualities, from history, pride and prestige to a reputation for quality and interesting design. But for those getting into watches, there’s a lot to learn.
Ideally, it’s best to develop your own impressions and relationships with brands over time and experience. Everyone has their own tastes and each watch should ideally be judged on its own merits, but you may want to have a basic orientation to the most prominent brands when browsing or buying watches.
There are hundreds of watch brands today, each with its own personality and approach to watchmaking. The brands below aren’t necessarily “the best” or the only ones worth knowing, but they are some of the companies you definitely need to know about. Together they will help you establish a base from which you can do your own exploration.
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